A Sociological Perspective Of Structural Functionalism

A Sociological Perspective Of Structural Functionalism The criminal behaviour of Robert Pickton can be examined through the sociological feminist perspective. There are numerous factors throughout Picktons life that could have served significantly towards his deviant behaviour. The feeling of male dominance could have led the man to express his anger and superiority on the opposite sex. As a result, this unacceptable behaviour raises confliction between the two genders; this exemplifies a feminist theory of female oppression. Throughout his youthful year, Pickton may have encountered neglect from a female figure, which could have played an influence on the behaviourism of this serial killer. For example, hostile affection from a mother may have caused Pickton to bottle up his anger to the point where he used criminal acts as a release in his elder years. These later acts could be a mirror reflection to the actions of his mother therefore causing him to avenge his past experiences by murdering as many other women as possible. Taking a look at the Marxist Feminism theory can also serve in sociologically analyzing the behaviour of Robert Pickton. This theory examines the lack of balance in terms of men and women in an economic outlook. Stereotypical roles and class hierarchies divide the two sexes; for example, women are to take on the housewives roles whereas men are more of the working money makers. Pickton may have based his attacks on a lower class level than he assumed himself to be in. He was a farmer who produced and well as distributed food to others, yet due to the fact that many of the women were prostitutes and drug addicts (CBC News), Pickton clearly picked on this class for a reason. Perhaps he felt that this specific target group was helpless, and had a negative effect on the world. The imbalanced regard to class groups may have numbed Picktons feelings of guilt or awareness to the fact that he was murdering countless women uncontrollably. Robert Picktons choice of targeting a specific group o f women, let alone women in general, goes to show the sociological perspective of feminism in this case. Psychological Perspective: Psychoanalysis Thorough psychological analysis of his thinking process, consisting of both his conscious and unconscious mind, can help with focusing on the psychoanalysis of Picktons behaviour. The Id, according to Freud, is driven solely by impulses. In the case of Pickton, the impulse was sexual, seeing as the women he murdered were all sex workers. It is only fair to assume that he resorted to these specific women for a specific reason, to satisfy his needs. His sexual impulses led to his Id satisfying them. There is also a chance that Pickton was experiencing internal conflict which led to the outcomes of his decided behaviour. The Id has no care for reality, or the needs of anyone else, merely its own satisfaction. To continue the analysis of Picktons behaviour, we must now take a look at his ego. Considering an ego develops through experience, it is possible that Picktons uncontrollable urge to kill women was a result from being neglected in his early years by a motherly figure. Being motivated by unconscious conflicts, Picktons ego weakened as his unresolved mental struggle in regards to hatred of an important motherly figure from his youth may have caused his murderous acts. He may have been battling for acceptance or love and lost, hence why afterwards he probably felt in need of retribution against his mothers rejection. The feeling of betrayal or rejection by a female likely outsourced Picktons jealous rage. Picktons super-ego, alike to his ego, can also be seen as weak. This murderers conscious had to have been aware that his acts were wrong and socially unacceptable; he chose to disregard the difference between right and wrong as still act out in a poor manner. Additionally, Picktons sense of childhood rejection may have caused him to lose trust and view the world as an undependably hopeless place. This mistrust has a direct correlation and affect to his social interaction and his personality. His criminal acts were a mean of expressing the unconscious conflicts that have not been resolved. His superegos failure to develop is largely due to his inability to identify with his parental figure as well as lack of internalization of parental and social norms, values and morals. Without a fully developed superego, Pickton was missing his conscience and had no empathy for others. The ids domination of his superego caused it to weaken and easily influence him toward urging violent criminal beh aviour. Freudians would characterize Picktons behaviour by having a weak ego, absent super-ego and a strong id. Anthropologic Perspective: Sociocultural Anthropology Inside on Robert Picktons social life can give us an anthropological insight in terms of his behaviour. Going back a few years, it seems as though Roberts relationships and social interaction were not fully developed. Being rejected in an attempt to build social interactions could definitely have caused Pickton to feel inferior. As this feeling of rejection continued, it developed into anger which he then chose to release through attacking the initial source of it all, women. Due to the womens clear inability to defend themselves, Pickton matured a sense of superiority which built motivation to continue his attacks. Growing up, Pickton may have been exposed to excessive amounts of media violence which may have played a toll on his later behaviour. Media has become one of the most powerful weapons in the world. Since society as a whole is our means of expression, Pickton probably became a victim of conformity. The battle of conformity may seem impossible to conquer; it is a battle that will murder an individuals qualities, and the only way to triumph it is through conscious awareness of its outcome. It is evident that this man is not intact with his conscious, meaning he is either prone to making bad decisions by disregarding their consequences or he was never given taught any better. Examining Picktons targets, female prostitutes, may correlate with his values, morals and also the economic inequalities of women in the society he grew up in. Seeing as his outlook of women was already poor, prostitution may have been another concern of his. Pickton worked on his farm, meaning he performed physical labour in order to earn his living. On the other hand, prostitution in the view of Pickton may have been a career that earned a living off of pleasure rather than pain; this might have been an unfair and morally unacceptable way to earn a living in the eyes of this murderer. From this, the man may have not felt any sympathy for these women, so he decided to indulge his guilt-free attitude in the killing of a specifically characterized group of targets. Hypothesis for Research of a Serial Killer To understand the reason for a serial killers motives, we must investigate the conscious and unconscious mind by taking a look at the id, ego, and superego. This will help to determine the driving principle of the criminal, the pleasure they were seeking, their ability to differentiate between right and wrong, and the power and development of the id, ego and superego. Feminists would examine the perspective of women and their rights within a society, particularly one dominated by men. Social systems, structures and issues in relevance to women will be put to the grand focus. Structural functionalists regard crime as a necessary and constant part of society. In a given society, the majority of people identify, acknowledge and adhere to a shared set of moral guidelines and rules through legal punishment and public offense. Crime is crucial to society because it sets the legal system and develops a shared set of moral guidelines. A drastic increase in criminal behaviour loses peoples trust and cohesion. Yet, unusual decreases in crime sets the impression that people have no individuality or freedom, as well as do not share moral guidelines to differentiate between right and wrong. Therefore, the stability of a crime rate has a direct relation to the health of a society. We must also take a look at the survival of society and how criminals become outcasts to the structural norms. Ones inability to recognize their place in society, creating an uncertain status, may cause them to deviate from what is acceptable socially. When conducting research on a serial killer, one must explore and gain insight on the psychoanalytic, feminist, and functionalist perspectives. The collaboration of these perspectives will allow for a thorough understanding in terms of a criminals urge for multiple killings.

Fermi National Accelerator :: physics proton accelerator

During the early 1950's there was a need for a new large accelerator facility in the United States, therefore a group called MURA (Midwestern Universities Research Association) was formed by the U.S. Atomic Energy Commission specifically to take on this enormous task. By the early 1960's the accelerator research panel had made several recommendations about the accelerator project. The panel reccomended that four things needed to be constructed to get the project under way. What the panel had suggested was that a super high current accelerator be constructed, a proton accelerator of approximately 200 GeV ( this would be Fermilabs original main ring) be constructed, storage rings needed to be constructed and a design study for an approximately 800 GeV machine needed to be formed. On November 21, 1967 President Lyndon Johnson signed a bill allowing the go ahead of the Fermi National Accelerator and by early 1968 congress approved funding to build the laboratory. In 1967 the Fermilab cost $243 million with an additional $120 million in 1983 to complete the Tevatron. The site chosen by the U.S. Atomic Energy Commission was just outside Chicago Illinois in a small town called Weston, Illinois. The first person chosen to take on the complicated task of running the Fermilab was Founding Director Robert R. Wilson, and from the outset Robert committed the laboratory to firm principles of scientific excellence, esthetic beauty, stewardship of the land, fiscal responsibility and equality of opportuniy (Fermi website, http://www.fnal.gov/pub/contact/index.html). What excactly does the Fermilab do you ask? Well in the simplest terms possible the lab studies the tiniest building blocks of matter to learn and understand more about the forces involved in holding them together and the forces that separate them, otherwise known as particle physics. To study these subatomic particles the scientist must smash them together in order to see what comes flying out. One of the most interesting parts about the Fermilab is the immense size of the equipment used to carry out the experiments. The Tevatron is the highest energy particle accelerator in the world. It is located 30 feet below the surface and has a circumference of approximately four miles. The Tevatron uses accelerators that help add energy to the subatomic particles so that they can travel around the four-mile loop 50,000 times a second at a speed of 99.9999 % of light. To help study the collisions there are two collider detectors ( CDF and DZero), each about the size of a four story building.

ph levels Essay -- essays research papers

Introduction: In 1909 S.P.L. Sorensen published a paper in Biochem Z in which he discussed the effect of H1+ ions on the activity of enzymes. In the paper he invented the term pH to describe this effect and defined it as the -log[H1+ ]. In 1924 Sorensen realized that the pH of a solution is a function of the "activity" of the H1+ ion not the concentration and published a second paper on the subject. A better definition would be pH=-log[aH1+ ], where aH1+ denotes the activity of the H1+ ion. The activity of an ion is a function of many variables of which concentration is one. It is unfortunate that chemistry texts use a definition for pH that has been obsolete for over 50 years. Because of the difficulty in accurately measuring the activity of the H1+ ion for most solutions the International Union of Pure and Applied Chemistry (IUPAC) and the National Bureau of Standards (NBS) has defined pH as the reading on a pH meter that has been standardized against standard buffers. The following equation is used to calculate the pH of all solutions: The activity of the H1+ ion is determined as accurately as possible for the standard solutions used. The identity of these solutions vary from one authority to another, but all give the same values of pH to  ± 0.005 pH unit. The historical definition of pH is correct for those solutions that are so dilute and so pure the H1+ ions are not influenced by anything but the solvent molecules (usually water). In most solutions the pH ...

Cheerleading Captain Essay

There are many different opinions out there about cheerleaders, many good, and many bad. Some think of them as the girls standing by the football field, but I think of cheerleading as a symbol of all the spirit that we can share, and a token of appreciation toward the team that’s being cheered on. Cheerleading is such a vital part to many sections of the school. If I, Nina Guenther, am chosen to be a captain for the Burrell High School Junior Varsity squad, I will make sure that everyone has a positive outlook, and the great qualities the squad holds are emphasized.One reason I’d make a great choice for a captain, is that I would be dedicated to the squad, and won’t give up when faced with an obstacle. To me, extra practices, time spent making cheers, organizing stunts, and many of the other things a captain is chosen to do, is not work, but a privilege. These tasks would not bother or frustrate me, because as long as it’d help the girls on my squad, Iâ₠¬â„¢d be happy to do anything to help. I’d handle all obstacles, whether they concern individuals, the squad, a cheer, or a stunt, in an effective way that would help the squad grow.If I were chosen, I’m sure that I could help the squad surpass past years, and I could help every girl on the squad grow and become a better cheerleader. I have a strong belief that the change and growth in others affects you. I remember as I walked into the first tryout practice, last year, how nervous I was. I worked hard throughout that season to sharpen my physical and mental skills. Even though I’m far from perfect, if I continue to learn and get better, then I will influence and persuade others to do better.Growth will not only be seen in the abilities of the squad members, but in their attitudes. If I were a captain, I would make sure that everyone kept a positive outlook and worked harder than ever. Hopefully, by the end of you reading this, you can see how dedicated I am to this squad, and how hard I’ll work to make sure this season is one of the best we’ve ever had. I see a lot of promise in this year, and if I’m chosen as a captain, this squad’s full potential will be realized. Cheerleading, to me, isn’t just about standing on sidelines yelling cheers.It’s about how a group of people can support another group through their spirit. It’s not about bows or matching outfits, either, it’s about how people can come together to achieve something. Finally, it’s not about standing in rows, it’s about how if we can all come together to support something, we can make a difference. It’s about friendship and teamwork, hard work and dedication. Please consider me as a choice for one of the captains for the 2013-2014 cheerleading season on the Burrell High School Junior Varsity Squad. Thank you.

Application of the PRECEDE PROCEED Model to Fit Kids Fit Families FKFF Youth Physical Activity Campaign Essay

Obesity among American youths has become a national epidemic. Both developed and developing nations face a crisis of rising trends of obesity and overweight among adolescent youths (Centers for Disease Control and Prevention, 2004). Approximately 10 % of school children are overweight with US alone reporting 25 % of overweight children while 11 % of them are obese (Centers for Disease Control and Prevention, 2004). Preliminary data from the National Health and Nutrition Survey (NHANES), strong evidence of overeight and obesity is linked to increased mortality and morbidity in United States. Likewise, Houston Department of Health and Human Sciences reports that the prevalence of overweight and obesity among youths of ages 14-18 is 34.4 % compared to the Hispanic youths of 37 % and African American at 23.5 % of similar age group (Centers for Disease Control and Prevention, 2004). As such, the Fit Kids Fit Families has launched a national social marketing to provide awareness of physica l activity as a preventive measure of obesity and overweight. Fit Kids Fit Families group was founded in 2003, purposefully for promoting optimal weight and improving life quality among the African American people. The FKFF has selected activity as the target behaviour with the middle school youths as the target audience. The group mimics the PRECEDE-PROCEED model in several ways to provide physical activity intervention. As such, this paper describes the efforts of the group within the context of PRECEDE-PROCEED model as described by Green and Kreuter (2005). Phase 1: Quality of Life Diagnosis Youths suffer numerous consequences of obesity due to increased overweight and obesity. Polhamus, Dalenius, Thompson, Scanlon, Borland, Smith & Grummer- Strawn, (2003) writes that the excess body calories are converted into fats and finally stored in adipose tissue thus accumulates in the body of the youth. The individual is likely to develop a poor big body due to additional weight that adds more flesh. The children suffering from obesity are at risk of contacting multiple adverse health complications, some of which are fatal. Previous studies observe that high blood pressure while childhood is a weak predictor of premature death; however, high cholesterol had no relationship with early bereavement. Besides, health experts admit that factors causing obesity and high cholesterol were easier to control through exercise and medication. Researchers have identified children as the rapidly growing demographic in the global overweight population. For instance, approximately 31.9 percent of African American youths in have body indices that categorize them as overweight. Also, Polhamus et al. (2003) reports that 12 percent of obese people are likely to suffer from anxiety, impaired social interaction 17 %, and depression 34 %. Phase 2: Epidemiological Diagnosis The challenge of overweight and obesity epidemic is not limited to concerns about weight and bulk. According to Polhamus et al. (2003), 7 % of cases of obesity have resulted into disabilities through physiologic and psychological points of view. The increased waist to hip girth ratio is linked to increased risk of hyperlipidemia, cardiovascular disease, diabetes and hypertension. Likewise, obesity and overweight has been related to elevated risk of cancer, sleep apnea, musculoskeletal disorders, gallbladder disease, diverticulitis, and intracranial hypertension. Research shows that the prevalence of obesity among American youths has increased from 5 % to 12.4 % in this time period and the age group of 14 – 18 years it has increased from 6.4 % to 17 % (CDC, 2009). From the viewpoint of health, 20 % of youths have been reported to exhibit clinical obesity and overweight characteristics. Phase 3: Behavioural and Environmental Diagnosis In December 2014, NHANES provided FKFF with summary of current data to assist them narrow to the target behaviour and audience for social marketing intervention. Therefore, FKFF decided to prevent obesity among youths that were segmented into pre-school, middle school, elementary school, and high school. Since obesity has numerous environmental and behavioural determinants and because appropriate interventions may differ between the groups, it was significant to narrow the focus. Data presented by NHANES provides that 15.3 % of pre-school, 13.9 % of elementary school, 22.8% of middle school and 13.6% of high school youths are either slightly overweight or overweight. Also, 12.5 % of pre-school, 15.9 % of elementary school, 3.2 % of middle school and 10.5 % of high school youths are extremely overweight or overweight Polhamus et al. (2003) reports. Because the FKFF was aware that they would be using social marketing for obesity prevention, the information concerning developmental and cognitive characteristics of every age group assisted in narrowing to the high school as the target group.Further, FKFF chose physical activity as the target behaviour. The potential behavioural objectives were based on the objects set by health People 2010 related to physical activity. According to Health people 2010, national behavioural objectives of physical activity were to increase the youth proportion that participates in moderate physical activity for at least 30 minutes, 3-5 times a week. Secondly, it aimed to increase the proportion of youths engaging in vigorous physical activity that promotes cardiorespiratory fitness 4-5 times a week for 20 minutes per occasion. Lastly, Healthy People 2010 supports the increase in proportion of adolescent that participate in daily school physical education. The FKFF underwent formal environmental diagnosis in where the community researchers collected data to determine places youth say they participate in physical activity. Phase 4: Educational Diagnosis Green et al. (2005) described that enabling factors, predisposing factors, and reinforcing factors are the three major broad categories of factors influencing health behavior. The predisposing factors include motivation, desire for competition, parents and peers. Likewise, the barriers to physical activity included poor body image and desire not to mess up makeup hair. The influencing enabling factors included the availability of facilities and the opportunity to showcase talent while barriers of enabling factors were homework and V and computer games. Lastly, influencers of the reinforcing factors were active people on TV and peers while the barriers included self-concept and poor body image. Phase 5 & 6: Policy and Administration Diagnosis and Implementation The goal of intervention alignment is to try and fit the components of intervention program with various micro and macro-ecological levels of community. The key terms in this PRECEDE-PROCEED model are mapping. Matching, pooling, and patching where the ecological levels are matched to intervention components, where evidence is lacking, interventions that show promise are patched to fill the gaps, practice-based intervention programs are mapped to health problem determinants and evidence-based intervention are pooled and reviewed (Polhamus, Dalenius, Thompson, Scanlon, Borland, Smith & Grummer- Strawn, 2003). Therefore, the FKFF pooled and reviewed numerously existing physical intervention programs. The administrative assessment includes resource assessment needed to implement the program, incorporating timeline developmental and budget. FKFF personnel reviewed the steps of community –based prevention marketing and communicated time involved in the development of evidence-based intervention. Likewise, the committee prepared a one-year budget with consultation from the healthy people department. The appraisal of the organization implementing the program highlighted the commitment of FKFF consistency in obesity intervention program. The scorecard pilot program of FKFF is in the beginning stages of implementation. The members of the group continue to actively recruit members who will in turn provide incentives for youth to participate in physical activity through the reduced cost programs. www.fkff.com has been developed to provide information to the youth. Also, the local radio network has ben contacted for media coverage of the program. Finally, YMCA locations are set for free in the country to promote cool, fun opportunities for youths to be active. Recently, FKFF staffed fresh graduates from universities to provide a cool appearance and direct the youth fun and creative activities as well as providing ideas on creating fun without sports equipment. The programs for local events are underway with the recreation and parks department commencing the summer scorecard with youth beach run. Phases 7, 8, & 9—Process, Impact, and Outcome Evaluation The quantitative component of the evaluation seeks to provide answers for number of youths recruited, website hits, and youths registered, local events, and youths that participated in the grand finale. The group designed impact evaluation to determine if the behavioural objectives set are being met and will consist of the qualitative component. Impact evaluation addresses the level of a moderate increase in moderate and vigorous physical activity among the youths. Likewise, it will determine the level of physical education among the youths. This provides the achievements of health objective through quantitative measures. This provides answers for decrease or increase of risk for overweight among the youths. The baseline data obtained from the Healthy People 2010 will be used to conduct a follow-up on particular youths for the program.ConclusionThe PRECEDE-PROCEED model adopted by Fit Kids Families First in designing the obesity prevention intervention is beneficial for summarizing t he work done and insert what might have been done within the PRECEDE-PROCEED model framework. In particular, the explicit priority and objective setting was an essential proponent of the model. The model further assisted in determining the facets of the program evaluation. References Centers for Disease Control and Prevention. (2004). Obesity campaign overview. Retrieved April 16, 2006, from http://www.cdc.gov/youthcampaign/overview.htm.Green, L.W., & Kreuter, M.W. (2005). Health program planning: An educational and ecological approach (4Th ed.). New York: McGraw-Hill. Polhamus, B., Dalenius, K., Thompson, D., Scanlon, K., Borland, E., Smith, B., & Grummer- Strawn, L. (2003). Pediatric Nutrition Surveillance 2001 Report. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention. Retrieved March 2004 from http://www.cdc.gov/nccdphp/dnpa/pdf/2001_ped_nutrition_report.pdf. Source document

Aurora Biosciences Corporation

This is one of those picket and shovel companies in the Biotechnology sector. ABSC designs and develops drug discovery technologies and services. Aurora Biosciences is developing a system using fluorescent assay technologies and ultra-high-throughput screening systems (UHTSS) to allow researchers to overcome many limitations of traditional drug discovery processes. Aurora's functional genomics technology can successfully analyze over half a billion discrete cells derived from 20 million independent GenomeScreen(TM) clones in one day. It's GenomeScreen(TM) technology acts as a search engine to rapidly scan the genome of living, human cells to find genes associated with specified diseases or physiological processes. ABSC has technology capable of searching through expansive libraries of compounds to identify those that might lead to new medicines. This enables Aurora to rapidly identify commercially relevant genes, and to directly develop screens for drug discovery, faster and more efficiently than existing methods. To date, Aurora has filed for patent protection on over 100 previously unknown gene sequences, including their use for compound screening, human diagnostics and drug discovery. ge ·nome – set of chromosomes: the full complement of genetic information that an individual organism inherits from its parents, especially the set of chromosomes and the genes they carry. A genome is the complete collection of an organism's genetic material. The human genome is made of about 50,000 to 100,000 genes located on the 23 pairs of chromosomes in a human cell. A single human chromosome may contain more than 250 million DNA base pairs, and it is estimated that the entire human genome consists of about 3 billion base pairs. Genetic information is found in each cell of the body, encoded in the chemical deoxyribonucleic acid (DNA). The ultimate goal of genomic mapping and sequencing is to associate specific human traits and inherited diseases with genes at locations on the chromosomes. The successful completion of the genome project will provide a better understanding of the organization of human genes and chromosomes. It promises to revolutionize both therapeutic and preventive medicine by providing insights into the basic biochemical processes that cause many Human diseases. Celera (CRA) will soon reveal the sequence of the genome. When completed it will steer to a new great scientific challenge. The big commercial challenge after the completion of the genome will be to understand the function of the genes identified. (This market will be colossal) Aurora stands at the crossroads of this challenge by conducting the gene discovery while at the same time assigning function information to the genes. With their GenomeScreen technology, they're in the business of discovering what genes actually do. So a challenge to sequence-based patents would likely heat up demand for Aurora's technology. (Ok, it gets complicated here so just bare with me) Currently, about 20% of discovery programs are based on genomics. In fact, it has been predicted that virtually all new discovery programs will be genomics based in a few years. A major challenge for the pharmaceutical industry is to determine which of these â€Å"targets† is significant from the drug discovery perspective (meaning $$$). To do this, companies must assign functions to the targets (what it does). Once the target has been identified, you still have to build a screen to find drugs that affect the target, a process which takes up to a year. Aurora's Genomics and Molecular Biology division has developed a technology to overcome these challenges. The value that Aurora brings to this process is added at all stages, from gene identification to target validation to screening compounds to the compounds themselves. In other words, it does important (cool) stuff that makes the company the good old American dollar bill. Revenue in 1999 was 90% higher than in 1998. Aurora has grown from $2 million in revenue in 1996 to $50 million in revenue in 1999, compared to revenue of $26.5 million and a net loss of $18.7 million, or $1.14 per share, for the year ended December 31, 1998. This year ABSC is expected to make $.19 and $.34 in 2001. Last year ABSC made $.01 per share, its EPS growth is expected to be 1750% this year and 82.43% in 2001. From three months ago its earnings have been raised 11.7% for 2000 and 21.4% for 2001. In the past four quarters is has beat expectations by between 18.75% and 54.55%. It is estimated that it†s growth for the next five years will be around 50%. ABSC has a proprietary enabling technology, agreements with almost every major pharma co., forecast profitability, high growth, strong management team, track record of exceeding earnings forecast, growth industry, small float leading to great price elasticity, and one positive press release after another and most importantly an explosive market. The future of this company is very bright. This sector is very volatile, this is a long term hold. The price hit a high of $140 a few months and has now dropped to $31 7/8. The reason for the drop was due to President Clinton†s comments concerning the Human Genome. Those comments do not affect ABSC, but because the shareholders did not know what Aurora Biosciences does they sold when Clinton said something negative about genomics. He said that when the Human Genome was decoded it would have to be shared. ABSC benefits from genome, it does not sell it. Current customers include American Home Products, Becton Dickinson, Bristol-Myers Squibb Company, Clontech Laboratories, Inc., Cystic Fibrosis Foundation, Cytovia, Inc., Eli Lilly and Company, Exelixis Pharmaceuticals, F. Hoffmann- LaRoche Ltd., Genentech, Inc., Glaxo Wellcome, Merck & Co., Inc., National Cancer Institute, Pfizer, Inc., Pharmacia & Upjohn, Inc. and Warner-Lambert Disclaimer: (its really good and it took me a lot of time to phrase it just right, so please read it) I know that the future growth might sound too good to be true and it might actually. And remember these are only ESTIMATES and no matter how conservative I make them sound the company might not fulfill them. This is not an investment advisory service, it is recommended that you consult with a licensed financial advisor before making any investment decisions. The information herein should not be construed as an offer to buy or sell securities. The information is taken from sources thought to be accurate but there is no guarantee. All due diligence should be done by the reader or their financial advisor.

Principles of Marketing Essay

   (Distance Learning) Semester Course Leader Office Location Telephone E-mail Consultation Hours : February 2014 : Normaziah Che Musa : FBIT, UNITAR International University, Level 12, Wing A, Tierra Crest, Jalan SS3/6, Kelana Jaya, 47301 Petaling Jaya, Selangor DE. : 03- 7627 7265 : normaziah@unitar.my : Wednesday: 9.00 am – 11.00 am & 3.00 pm – 5.00 pm or By Appointment Course Synopsis This course is designed to introduce students to marketing principles and practices. Emphasis will be placed on marketing in the context of the firm and society. The course content includes a study of the relationship between marketing and society, nature and functions of marketing, marketing management processes, marketing tools, the markets, and the consumers. Course Objectives The main goal of the course is to provide an overview of the basic principles underlying modern marketing theory and practice. It will provide participants with an understanding of the analysis that is necessary for taking marketing decisions, and the wide range of factors (and interactions of those factors) that need to be considered in the design of a marketing program. Students should come away with this course with an understanding of the marketing system and its role within the Malaysian economy and within an individual firm by studying how products and services are planned, priced, promoted, and distributed in order to satisfy consumers’ wants. Learning Outcomes Upon completion of the course, students should be able to: ï‚ · define and apply knowledge of the key marketing concepts. ï‚ · explain how marketing decisions are influenced by environment, trends and developments. ï‚ · discuss the factors influencing consumer behavior. ï‚ · discuss the ways in which product, pricing, place (distribution), and promotion affect marketing . ï‚ · write a simple marketing plan. Required Materials ï‚ · Kotler, P. & Armstrong, G. (2012), Principles of Marketing, 14th Edition, Pearson. Optional/Additional Materials ï‚ · ï‚ · Nor Khalidah Abu and Yusniza Kamarulzaman (2013). Oxford Revision Series: Principles of Marketing, (2nd ed), Oxford University Press, Shah Alam. Lamb, C.W., Hair, J.F. & McDaniel, C. (2012). Essentials of Marketing, 7th ed., South-Western CENGAGAE Learning, USA. Course Assessment Coursework (Assignments/ Group Project) : 40% Forums Final Examination : : 10% 50% Total 100% Course Requirements & Policies ï‚ · Attendance Attendance will be taken. Students are expected to turn up to class on time as to avoid disturbances and being late for participating in the class discussions. Attendance policy will be based on policies stated in the university’s Academic Regulation. ï‚ · Class Participation Students are encouraged to participate as much of the learning will come from discussion during class. It is expected that you switch off your hand phone! â€Å"SMSing† is totally prohibited! During class, you may be required to join as participants in marketing research projects. Please dress decently and appropriately (according to university’s dress codes) when attending classes. ï‚ · Group projects & Assignments There will be group projects and assignments. For group project, work together with your group members and at the end of the project your group members will assess your contribution to the project. You are expected to do a group presentation before submission of written copy during the semester. Assignments will be uploaded in UNIEC. In class assignments must be submitted on the specified date otherwise you may be penalized for late submission. If you encounter any problem to submit assignments on the specific date, you are required to inform the lecturer within 2 days of the specified date. For any type written assignments given, the format of the paper should be as follows: ï‚ § A cover page with your details – Name, Student ID and Sections ( as registered in CMS) ï‚ § Font: Time New Roman , size 12 with 1.5 spacing ï‚ § Include a reference page for every assignment that you submitted. ï‚ · Forums Students are required to participate in ALL 3 forums posted by the Course Leader and marks will be assigned based on the quality of the discussion. ï‚ · Accessing/ Checking UNIEC Virtual It is utmost important for students to access and check their UNIEC Virtual for any updates and information pertaining to the course regularly throughout the semester. Ignorance is NO EXCUSE. Examination Format Final examination will be a three hours-examination. The exam will evaluate your level of understanding and knowledge acquired in this course. The question formats may consist of multiple choice, true-false, short essays, and case-based problems. Week Topics Covered Overview 1 2 3 4 Topic 1: Marketing: Managing Profitable Customer Relationship Topic 2: The Marketing Environment and the Marketing Information Topic 3: Consumer Markets and Consumer Buyer Behavior Topics/Activities Remarks/ Deadlines Introduction. Class activities: – Getting to know. – Overview of course plan. Marketing: Managing Profitable Customer Relationship ï‚ · Definitions of marketing ï‚ · Basic concepts of marketing ï‚ · Evolutions of marketing ï‚ · Relationship marketing ï‚ · Marketing strategy and the marketing mix ï‚ · Marketing Challenges in the future Read: ï‚ · Kotler: Chapter 1 ï‚ · Harley-Davidson case. Chapter preview p158. Class activities: ï‚ · Discuss reading materials Topic 1 ï‚ · Discuss Harley Davidson exercise. The Marketing Environment and Marketing Information ï‚ · Company’s Microenvironments ï‚ · Company’s Macroenvironments ï‚ · Marketing research process Read: Forum 1 ï‚ · Kotler: Chapter 3 & 4 ï‚ · Real Marketing 4.2 ‘Tracking consumers on the Web: Smart targeting or a little creepy’. p 151 Class activities: ï‚ · Discuss reading materials Topic 2 ï‚ · Discuss ‘Prius: Leading a Wave of Hybrids’ case Consumer Markets and Business Market ï‚ § Consumer Buying Behavior ï‚ § Consumer Decision-making Process ï‚ § Factors Affecting Consumer Buying Behavior ï‚ § The Organizational Market ï‚ § The Organizational Buying Process ï‚ § Factors Affecting Organizational Buying Behavior Read: ï‚ · Kotler: Chapter 5 & 6 ï‚ · Real Marketing 5.2 ‘Lexus: Delighting Customers After the Sale to Keep Them Coming Back’, p 180. ï‚ · Real Marketing 6.2 ‘International Marketing Manners: When in Rome, Do as the Romans Do’, p 203. Class activities: ï‚ · ï‚ · 5 Topic 4: Creating Value To Target Customers Discuss reading materials Topic 3 Discuss ‘Arabic Blackberry: Adapting to the language of the market’ Creating Value To Target Customers ï‚ · Market Segmentation Bases ï‚ · Market Targeting ï‚ · Differentiation and Positioning Read: ï‚ · Kotler: Chapter 7 ï‚ · Real Marketing 7.2 ‘Dunkin’ Donuts: Positioning for the Average Joe’ p 235. Class activities: ï‚ · Discuss reading materials Topic 4 Product ï‚ · Levels & classifications of product ï‚ · New product development ï‚ · Product life cycle stages ï‚ · Product & service decisions ï‚ · Service marketing 6 Topic 5: Product & Services Read: ï‚ · Kotler: Chapter 8 & 9 ï‚ · Chapter preview ‘Customer-Driven Marketing Strategy’, p 214. ï‚ · Chapter preview ‘New Product Development’, p 280. Industry Linkages: Submit Group Assignment 1 Class activities: ï‚ · Discuss reading materials Topic 5 ï‚ · Discuss ‘Britvic: Creating a brand flavor’ case, p 278. Product ï‚ · Levels & classifications of product ï‚ · New product development ï‚ · Product life cycle stages ï‚ · Product & service decisions ï‚ · Service marketing 7 Topic 5: Product & Services Read: ï‚ · Kotler: Chapter 8 & 9 ï‚ · Chapter preview ‘Customer-Driven Marketing Strategy’, p 214. ï‚ · Chapter preview ‘New Product Development’, p 280. Class activities: ï‚ · Discuss reading materials Topic 5 ï‚ · Discuss ‘Britvic: Creating a brand flavor’ case, p 278. 8 9 MID SEMESTER BREAK Topic 6: Pricing Pricing ï‚ · Objective of Pricing ï‚ · Factors influencing price ï‚ · Pricing strategies and tactics Forum 2 ï‚ · Special pricing issues Read: ï‚ · Kotler: Chapter 10 & 11 ï‚ · Real Marketing 10.0 ‘Ryanair: Pricing low and Proud of it’, p 318. ï‚ · Real Marketing 10.2 ‘Pricing high and Proud of it’, p 325. ï‚ · Real marketing 11.1 ‘Pricing Dishonesty?’, p 342 10 Topic 7: Place Class activities: ï‚ · Discuss reading materials Topic 6 ï‚ · Exercise Price Place ï‚ · Marketing channel ï‚ · The importance of intermediaries ï‚ · Functions and activities of marketing channel member ï‚ · Channel Design Decisions ï‚ · Marketing Logistics and Supply Chain Management ï‚ · The role of wholesaling ï‚ · Different types of wholesaler ï‚ · The role of retailing ï‚ · Different types of retail operations Forum 3 Read: ï‚ · Kotler: Chapter 12 & 13 ï‚ · Chapter preview ‘Marketing Channels’, p 360. ï‚ · Real Marketing 12.1 ‘Netflix: Disintermediator or disimtermediated?’ p 372 11 12 Topic 8: Promotion Topic 8: Promotion Class activities: ï‚ · Discuss reading materials Topic 7 ï‚ · Discuss ‘Zara: The Technology Giant of the fashion world†, p 390. Promotion ï‚ · Promotion Mix – Advertising, Public Relations, Personal Selling, Sales Promotion, Direct & Online Marketing ï‚ · Integrated Marketing Communications ï‚ · Marketing Communication Process ï‚ · Shaping the Overall Promotion Mix Read: ï‚ · Kotler: Chapter 14 – 17 ï‚ · Real Marketing 15.2 ‘The Super bowl: the Mother of All Advertising Events – But is it worth it?’ p 469. ï‚ · Real Marketing 17.2 ‘Online Social Networks: Targeting Niches of Like-Minded People’, p 538. Class activities: – Discuss reading materials Topic 8 Promotion ï‚ · Promotion Mix Presentation of Group Advertising, Public Relations, Personal Selling, Sales Promotion, Direct & Online Marketing Integrated Marketing Communications Marketing Communication Process Shaping the Overall Promotion Mix – ï‚ · ï‚ · ï‚ · Assignment 2 Read: ï‚ · Kotler: Chapter 14 – 17 ï‚ · Real Marketing 15.2 ‘The Super bowl: the Mother of All Advertising Events – But is it worth it?’ p 469. ï‚ · Real Marketing 17.2 ‘Online Social Networks: Targeting Niches of Like-Minded People’, p 538. Class activities: – Discuss reading materials Topic 8 Global Marketing ï‚ · Global Market Entry Strategies 13 Topic 9: Global Marketing 14 Revision Self study 15 Revision Self study 16 Read: ï‚ · Kotler: Chapter 19 ï‚ · Real Marketing 19.1 ‘Oreos and milk, Chinese Style’, p 594 ï‚ · Real Marketing 19.2 ‘Watch your language’, p 597 FINAL EXAMINATION WEEK Note: Course leader has the right to make amendments to the course plan as deemed necessary.