Research of China's Luxury Goods Market- How Chinese Enterprises Get Dissertation

Research of China's Luxury Goods Market- How Chinese Enterprises Get out From Made in China to Create Domestic Luxury brands - Dissertation Example Recently, however, with an increased spending power among Chinese consumers along with reduced government restrictions, luxury brands from foreign countries have experienced the pressure of strengthening their commitment to Chinese mainland to maintain competitive advantage and avoid losing to rivals. Luxury is a subjective concept that is constantly developing, hence its varied definitions. Nonetheless, luxury has typically been used to characterize a state of great comfort or a desirable item (Park, Rabolt, and Jeon 2008). Luxury brands significantly differ from others in such a way that these entail a premium with no clear benefits over their counterparts. However, consumers remain willing to pay for a significant price as such brands exhibit unique attributes in terms of reputation, quality, and recognizability. Luxury brands do not only express high stands of superiority but also represent a social code that suggests access to desirability and exclusivity. The luxury market has, thus, gained considerable interest from many due to its representation of a hedonistic and somehow irrational form of consumption with which individuals purchase goods for the pleasure these provide regardless of financial costs (Phau and Teah 2009). The luxury brands that are in operation within China are mainly from Europe and include a wide range of retail sectors, including jewellery, fashion clothing and accessories, cosmetics, footwear, and automotive. The following sections then focus on the Chinese consumption behavior towards luxury brands, particularly the unique characteristics of Chinese consumers, the strategies for promoting luxury brands in China, as well as the possible challenges that Chinese companies may face in promoting such luxury brands. Product Brand: An Overview A brand is considered as a guarantee to the consumer of better quality or performance as compared to a product’s generic counterpart, in regards to both the physical and technical aspects. Wh en companies market a branded product, their statements ensure qualities that cannot be acquired through using generic or alternative brands. In most cases, brands are illustrated to depict an individual’s preferred lifestyle. Product branding caters to products alone, whereas corporate branding is the strategy of utilizing the name of the company to represent a certain product or service (de Chernatony 1999; de Chernatony 2001). Products are manufactured in warehouses and factories, but brands are what consumers are after. Consumers make purchases to take hold of a product’s statement and the distinction of one product from another, as personified through brands. Products can be identical and it can be seen in any shop, but the incorporation of a specific brand gives a product a personal touch that would be difficult for competitors to imitate. Though products can be outdated, brands that are successful are always cherished by its loyal customers. In branding, it is i mperative for the presentation and the package to look its best. It is not necessarily grandeur, but it depends on the statement that the firm wants to communicate about the product. It is important that all the necessary details and information are presented to the target market (Olins 2000). In the market, there are a lot of products that claim to be the most efficient, ideal, and best to be purchased and used by consumers. Each has its own qualities and features. The most effective way to

Consulting Services in Information Technology Essay Example for Free

Consulting Services in Information Technology Essay Before discussing the role of consulting service firms in procurement of Information Technology resources and solutions, we will first describe some rules of thumb that dictate the selection process for aforesaid purpose. The basic rule is â€Å"the simpler the better†, but this often leads to oversimplification of complex tasks (Braley, 2009) and we must avoid wastage of time and resources that occurs due to unnecessary attention to detail. There is a myth that a well-written contract is of primary importance in procurement process. This assumption is not true and leads to a lack of effort in making things go right. Next rule is that one must not sacrifice effectiveness of day to day data collection and other important activities on the assumption that output is the sole primary concern of the system. Schedule of projects must be realistic, which is rarely the case, leading to a myth that projects never complete on time (Braley, 2009). Having discussed some of the myths and realities of IS procurement, we will now compare and contrast the approaches of different consultancy firms in selection process. Accenture is a worldwide corporation that provides services in the areas of outsourcing, management consulting and technology (Accenture, 2009). As their value proposition â€Å"High Performance. Delivered. † suggests, they value constant innovation to perform better and their results show that their commitment to their clients is exemplary. Extensive research is their strongest arm which lets their clients procure the best available solution to their specific problems. Accenture works together with customers, including governments, to help them perform much better (Accenture, 2009). Their 2008 revenues were in excess of $25 Billion and income was around $1. 6 Billion showing strong growth from their 2007 results (Wikipedia, 2009). In contrast, Infosys, based in India, has slightly different values but the same quest for excellence. This $4 Billion revenue generating company provides technology-enabled business solutions to help businesses win in a Flat World (Infosys, 2009). The term Flat World is of key importance here. Their philosophy of by passing structural issues and minimizing bureaucratic hassle is embedded in this term. Today, they lead worldwide in the next generation of IT and consulting (Infosys, 2009). Their philosophy enables them to use IT to introduce dynamism in a corporation to make it flexible to adapt to rapid changes in today’s world. We discussed two successful IT consultants with very different philosophies but one goal: to provide their clients with the specific solutions that make them leaders in their fields. Accenture believes in extensive research and harnesses its power, whereas Infosys flattens an organization for timely and helpful results. The rules of thumb, that we discussed earlier, are evidently practiced within both consultancies we discussed. For example, Accenture practices the simplicity rule when it uses research to know exactly what is required by client and the level of understanding of end users. Infosys does not let perfection of RFP hinder its flat world dream by putting least emphasis on mere documentation and more focus on tangible results. One trend in today’s IT market is for more and more IT consultancy firms to venture into solution-builder business themselves (Wikipedia, 2009). This diversifies their market portfolios and increases their customer base. We conclude our discussion by pointing out that the trend mentioned above is good for customers as it provides them complete IT solutions within one roof. Both the consultancies we discussed aim to be that one roof for governments and corporate clients.

Strategic Human Resource Problems in Texas Instruments Malaysia

Strategic Human Resource Problems in Texas Instruments Malaysia Introduction Objective The objective of doing this task is to understand and analyze the strategic human resource problems in Texas Instruments Malaysia and to provide suggestions based on literature review and best practices. Company Introduction TIs innovation strategy let it leapfrog to the forefront of the chip business, where it has remained ever since Malcom Penn, CEO Electronic Engineering Times (June 2003). These are just a few words describing Texas Instruments. Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers real world signal processing requirements. In addition to Semiconductor, the company includes the Educational Productivity Solutions business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries. Texas Instruments Incorporated is a company in the semiconductor industry that provides innovative semiconductor technologies to help their customers create the worlds most advanced electronics. Their analog, embedded processing and wireless technologies that is used in daily lives in many different ways, ranging from digital communications and entertainment to medical services, automotive systems and wide- ranging applications in between. TI Corporate Overview Texas Instruments in US, the headquaters (NYSE:  TXN), better known in the electronics industry (and popularly) as TI, is an American company based in Dallas, Texas, USA, renowned for developing and commercializing semiconductor and computer technology. TI is the No. 3 manufacturer of semiconductors worldwide after Intel and Samsung, and is the top supplier of chips for cellular handsets, as well as the No. 1 producer of digital signal processors (DSPs) and analog semiconductors. Other focus areas include chips for broadband modems, PC peripherals, digital consumer devices, telecommunication infrastructure, and radio frequency identification (RFID). Based on 2009 revenue for 2010 ranking, the company was listed at number 223 on the Fortune 500. Texas Instruments is also known for its values that include high ethical behavior as well as diversity. One of the programs done is called inclusiveness ensures that diversity is valued and it is the core of the TI values across all the plan ts worldwide. Company History Texas Instruments was founded by Cecil H. Green, J. Erik Jonsson, Eugene McDermott, and Patrick E. Haggerty in 1951. McDermott was one of the original founders of Geophysical Service in 1930. McDermott, Green, and Jonsson were GSI employees who purchased the company in 1941 on the day before Pearl Harbor was attacked. In November, 1945 Patrick Haggerty was hired as general manager of the Laboratory and Manufacturing (LM) division. By 1951, the LM division, with its defense contracts, was growing faster than GSIs Geophysical division. The company was reorganized and initially renamed General Instruments Inc. Because there already existed a firm named General Instrument, the company was renamed as Texas Instruments that same year. Geophysical Service Inc. became a subsidiary of Texas Instruments which it remained until early 1988, when most of GSI was sold to the Halliburton Company. Today semiconductor is the biggest business for Texas Instruments Malaysia. Vision: To be the Assembly/ Test of choice Mission: To focus on the priorities which is our customer, our business partners and our people. Market Shares Looking at the chip vendors above in 2009, Texas Instruments is one of the market dominator in the business. The others represent small companies put together. The main competitors for Texas Instruments are Freescale and ST Microelectronics. Worldwide Location of TI TI has a long-standing presence in many of the worlds major markets and has the best geographic coverage in the semiconductor industry. With manufacturing sites, sales and support offices located in Europe, Asia, Japan, and the Americas, TI can provide products and services to customers wherever they do business Global Presence: Manufacturing, design or sales operations in more than 25 countries Employment Employee Population: Approximately 27,700 worldwide Regional Employee Population: Approximately : 12,900 in US America (Texas, North Texas and Dallas area) 10,000 in Asia 2,200 in Japan 2,600 in Europe With the big number of employees in TI Malaysia, many HRM issue will become more rampant especially during policy deployment as well as during communication. TI Malaysia currently has a very good system to counter that but what is actually required to tale them to the next level? TI Product Line Semiconductors: Amplifiers Linear Clocks Timers DSP Digital Signal Processing Data Converters Interface Logic Microcontrollers (MCU) Power Management RFID Systems RF/IF ZigBee ® Solutions Switches Multiplexers Temperature Sensors Control ICs DLP ® TV, Projectors Cinema Calculators Education Technology TI Financial Performance TI has a very strong financial history and performance as per the above. With the credit crunch currently being see, there has still not been any information or new on layoffs as well as retention. TI is prepared for the rainy days as they have encountered it more than once in 1997, 2001 as well as 2009. Awards Nobel Prize Winner Jack Kilby, the father of semiconductor discovered the worlds first silicon integrated circuit (IC) while working with TI. TI was the first semiconductor company to go global. 75% of all notebook PCs in the world use TI for power management and data storage. More than half the cell phones sold worldwide use TI technology. TI invented the worlds first handheld calculator in 1967 TI has won two Emmy Awards for DLP ® technology. Business Analysis Looking at the Porters Generic strategy above, TIs strategy on going for low cost position in the market was one of the reasons why TI got such a huge market share. In this highly competitive industry, cost and the differentiation of the product will become the pillars of the industry. Todays customers are very demanding and only wants the best and the best cost. With the high quality output of TI, the brand image speaks for itself. TI Malaysia is the largest factory site in TI worldwide. TI Malaysia produces about 10 million chips per day. Methodology In doing this task, we took some different approach in understanding the issues seen in TI Malaysia. Literature review: Through general sources, we identified some Info about TI through reading as well as through the Internet. We watched a video on Youtube on the Manager of World Exploration in Search of Great Talent, a unique function of the HR in TI US to understand the corporate thought process with regards to HR since this is a multinational company. Interview session: We were very fortunate to have the opportunity to have an interview and a discussion session with former TIM HR director, Reha Abd. Razak. On what was thought to be a question and answer session turned out to be a critical discussion session about the HR policies in TI Malaysia. HR Basics Human resource management is the function performed in an organization that facilitates the most effective use of employees to achieve organizational and individual goal Performing all the functions above, HR plays a very important role in getting the right people to do the right job. Looking through the theories we learned in class, HR should not just be about data processing of the employees records. The concept today talks about SHRM rather than just HRM for the extra competitive advantage that a company needs to stay competitive. TIM HR TODAY Looking at the basic structure of the Human Resource Department in TI, we can look at 2 areas, which is the human resource planning and the talent management. Below are the processes of both the areas. Looking into the function groups in TI Malaysia under HR, we can see 4 main groups: Staffing Training Compensation and benefit Employee relation Communication Though the sections are separated in such a manner, the HR departments operative functions are realized though the following. ER and communication was one of the aspects that we looked at during this task as the section was rather new and many works were required to ensure a proper communication flow in the company. The chart below explains. TIs Employee Development Strategy Employee training and development is one of the aspects that TI looks at. When an employee comes into TI there is a perception that TI will have to change and mold to ensure that they are aligned with the company. TI believes that on job training is very important in bringing the employee to the next level as a training plan. TI uses the 70%, 20% , 10% criteria in the development of the employee in the journey in TIM. The 10% seen will be the additional development program like Masters Degree or any external technical and professional course that can help the employee to improve on based on their DPM that will be discussed under job analysis. Job Analysis Job analysis can be seen in two aspects: Job Description Is a written statement that defines the duties, relationships and results expected of anyone in the job. Job Specification Is an analysis of the kind of person it takes to do the job such as lists of qualifications and specific skills TI has a detailed database and eDPM that spells out the Job description and Job Specification of every position to be hired. This can really help in the development of an employee and will enhance the SAKA of an employee. Looking at the Individual Development Plan (IDP) illustrated, we can see that TI has developed a proper way in managing the responsibility of an employee and in making sure that the objectives is set with the function group manager in relation to the vision and mission of the company. Hiring in TI TIs hiring process relied on Interviews, Reference checks and Physical ability test and is focused on SAKA. It is always recommended to consider using Cognitive abilities test as well which includes Verbal comprehension, Quantitative ability and Reasoning ability to hire the right person. Below is the hiring process flow in TI: The hiring process is standard across the HR in the industry, but for several key positions, there might be additional steps of interview with the department head as well as the operations manager. The utilization of the headhunters is one the method in ensuring a brain gain for the company. Some very technical positions will require skill expertise and the ability of the candidate to be innovative. The hiring process will be based on SAKA approach depending on the nature of the job. A good blend of in house breed and external technical skill will be the right direction for the company to take the next step. Training in TI TI has a very well balance training and development program for its employees. The above model will show the types that are available today in TI. TI has a booklet for new hire that clearly defined the Orientation, OJT (On Job Training), General training and job specific training that they have to complete between 1 month and 2 years time frame. Thus, all employees will undergo standardize training The development will be based on the individual performance and potential. Taking an example, some Engineers are sent for Masters course than can shape them both technically as well as generic skills. Performance Management in TI TI uses the 9 cell matrix in the individual performance rating. This will help to analyze and distinguish between the potentials and the top performers in the company. This can help in ensuring the proper development program is in place for the succession planning. Focus and Recommendations Mainly through the discussion and looking at the HR systems Today, we have identified 2 areas to focus on in the current human resource system. These areas are: Necessary steps are already taken by the HR department to address the issues above but a strategic approach is required to ensure that the company will have the competitive advantage to take the next step in Strategic Human Resource Management by having the HR be approached as an integrative linkage through corporate planning. The next set of discussions will concentrate on the problem that are currently observed, some analysis and the recommended action based on the literature review. Focus #1: Communications Organizations in general are fully aware on the importance of communications. Organizations put a lot of focus and allocation to ensure that their customers, stakeholders and the public, view them positively in general. Where there are sufficient financial allocations, organizations in the public sector of the private sector would set up communications units to serve the purposes indicated. Not enough with the internal staff, organizations may engage with specialists from communications companies, known as Public Relations (PR) agency in an effort to ensure that only good and timely news about them reach the intended parties. These are carried out in support of the organizations projected sales figures and in some others, their brand recognition. Despite the well-known and highly regarded values of communication, organizations or companies in general fail to recognize and address the position of internal communications in equivalence to communications with external parties. Strategies on the best approach, time and methodology to communicate with the staff or workers are often neglected and left to be attended only on ad-hoc basis or in other words, communicate with the staff only when there is something to be announced or if there is a crisis of significant magnitude that warrants the attention of a large portion of the workforce. In a nut shell, such attention to communicating with the employees is reactive in nature, which usually is haphazard, internalized with the least interest if at all, does not invite responses from the receivers and as good as mere lip service. Any company that is able to communicate clearly with their employees is more likely to reach their objectives of existence. Communications, between employers and employees ensure that the aspiration, directions, targets and challenges the company is conveyed clearly down the hierarchy. In return, feedback or recommendations bottoms up upon reaching the management timely and concisely are more often than not valuable inputs into the companys ability to move forward. In Texas Instrument (TI) Malaysia likewise, the focus on internal communications has long been a feature in its Human Resource Department. Adjusted for the local climate but in adherence to its global standards of practice, TI continues to ensure that the employees receive clear and undistorted news and information that the leadership wishes to convey. Internal communications are often viewed as a vital avenue to firstly create a sense of belonging amongst the group of employees. Imagine the set up like TI where there are more that 4,000 workers of various ranks and job scopes from a stretched list of business units, and share the site (plant) as their second home. These workers hardly have enough chance to mingle around at the workplace to get to know each other. Well, perhaps they know they work at the same place by the site uniform that they wear. As we move further, we try to understand the communications gap between the management and the rest of the workforce. In normal daily interaction, workers spend their time communicating only with their immediate peers and bosses. Should there be lack of communications channel with the higher ups, workers often end up conveying their views only to immediate supervisors. Similarly, they solely depend on the immediate supervisors to relay any message from the higher ups downwards. In creating the sense of belonging, workers need to recognize and accept that they are a smaller part of a bigger whole. They need to function, move and strive to reach the overall objective of the company. They need to know that there is a common goal and the goal is shared across the board. They need to know that they exist in synergy and without synergy with others or if there should there be misalignments of focus, the company will not be able to meet its intended objectives and if that so happens, the entire establishment will be affected. The end result could be monetary or anything that is detrimental to the well being of the company as a whole. Thereby, companies make use of its internal communications channels as a means to ensure that the workers continue to be well informed, motivated and share the big picture. Companies understand that workers who are in positive mindsets largely contribute to sales increase, reduction in wastage, able to accept the changes the company wi shes to deploy and carry the company reputation well wherever they go. Internal communication also functions as a generator of the companies work culture. Through the various programs developed and deployed under its purview, the company is then able to eliminate any form of ambiguity amongst the workforce. This also helps to germinate and make the employees understand basic values that are accepted, functioning within a framework where they operate in. Similarly, reports have also shown that by successfully creating the values of the company, positive effects would follow suit including: Employees making correct and acceptable decisions Increase in effort and efficiency due to clear and accepted mission Reduction in operational conflicts that could affect productivity TI, as an organization that upholds the importance of internal communications has put in place several programs or initiatives with the intention to create motivated workforce and, conducive and transparent work place. Periodically, TI publishes an internal newsletter called Gema TIM where news and events revolving around the operation of TI in Malaysia are put together and disseminated to all. Staff will make use of Gema TIM to follow the activities and be inspired about the achievement of fellow workers. The newsletter could also function as a conduit for workers to excel as those who achieve certain level of expectation are normally featured in the publication. TI also established an online channel and a physical equivalent post box for its staff to share their views, recommend or even complaint about any aspect of the company. Called Hati ke HaTI or Heart to Heart, the channel allows the workers to express themselves freely without fear. It is noted that most submissions are for general development of the company as personal issues are usually discussed in person with the Human Resources officer. Possibly every quarter-year, the Senior Management of TI would host a site-meeting or open dialogue, where a huge portion of the staff strength is able to verbally converse with the bosses amicably. The Senior Management of TI make use of such platform to personally convey success, challenges and direction of the company downward. They also take the opportunity to personally give motivation to the staff should there be any need of rectification of issues or need for assurances. Overall, the Senior Management is in view that the communications channels made available, be they Gema TIM, Hati ke Hati or the site meeting are the best conduits to ensure continuous and positive staff engagement. Despite the positive effort, TI has long saddled the responsibility of ensuring optimal internal communications to be assumed only as a supplementary deliverable of its Human Resources department. Only recently that the officer made responsible for the deliverable was upgraded to a Managers position where her focus on internal communications is now made a priority, enlarged and raised in strategic importance. The group did not manage to identify the real reasons for TIs long under-priority on communications. And we are not going to debate and guess over the reasons. Perhaps what is more important is to discuss the better ways to come up with a good internal communications strategy and maybe even recommend the approach to the Senior Management at TI. We would firstly confirm that TI acknowledges the importance of internal communications in an effort to continuously create a preferred working environment that would certainly contribute to high level of motivations amongst workers, which would later translate into better efficiency resulting in higher yields and returns to the company. Similarly we would also assume that the role of internal communication in generating a positive common culture is recognized. TI thereafter would need to consider the listed steps, as recommended by Robert Bacal in his report entitled Internal Communication Strategies: The Neglected Element: 1. Identification of intended culture There is a need to clearly distinct between which culture is needed and which culture is desired. What is most important is that the culture to be created must be able to support the companys goals especially financially. TI must therefore at this stage identify a set of suitable principles, values and behaviors for its workers to embrace as the principles, values and behaviors are the colors to what will later be accepted as TIs culture. 2. Identify and utilize available Communications tools Here, TI has already established a few tools including the newsletter, online commentary channel and an open forum. In fact, we should exhaustively look at what are the available and potential tools and study the effectiveness of those tools in a high-technology dependent factory set-up like TI: Printed medium The tools included under this category are not limited to a newsletter or in-house magazines alone. Companies should understand that memos and performance appraisal documents are also effective tools in communicating its stand to the workers. Companies like TI should therefore identify any potential printed medium tool that can be used to convey its aspiration, and if the tools identified can also be used as a feedback mechanism for the employees to submit their views. b) Verbal channel Sometimes meetings and team address go a longer way that orchestrated forums or dialogue sessions. Sometimes meetings are more acceptable to those who are uneasy with large crowds. Here, TI should be able to vary the verbal channels, not necessarily to attempt to cater for all kinds of preferences but rather to consider the platforms that are most effective according to several types of behavior extrovert, introvert etc. c) Electronic channel Companies who have sufficient IT budget would usually prefer to utilize the electronic channel as one of the key mediums of communications company-wide. The cost for developing a web platform for information dissemination, for example, is almost zero as the initial investment for the channel is preliminarily for generic communications purposes, as in the case of having a telephone for all deserving staff members. Similarly, the cost to develop an online newsletter is almost negligible. As the availability of server space and internet access are considered given factors in running a technology-dependent factory, TI in this case would only need to tap into basic web development skills set amongst its workers. The online newsletter could also be positioned as a collaborative effort between the communications / human resource department with the Information Technology (IT) department. Needless to say, most young individual college-educated workers are somewhat exposed to web development as it has since become commonplace. The IT department could then assume the roles as access provider and server manager. d) Management Behavior Surprisingly the behaviors of especially the senior management members are often construed as messages from the top level for the consumption of the workforce. For example, their hesitation to allow certain programs to be deployed could then in this case be an indication of non-preference for certain operational or deployment strategies. e) Staff and Management Forums This particular tool can also be extended to include non-verbal tools like company-wide surveys. It can an effective mechanism to be used to extract certain undercurrent feelings amongst staff members i.e. on recently launched programs or new initiatives that may invite mixed reactions from various affected working groups. 3. Identify tools are most suitable for specific goals Some tools are only suitable for some selected goals and not for the others. Some tools, on the other hand, may cause backfire to the management if not properly utilized. As in the case of giving a warning or reminder to the workers on the potential of lay-offs in view of the current economic condition, TI should consider the medium where the management will be able to lay out at length the processes that are going to take place and the potential workforce that would be affected. TI would then need to also provide lengthy information on possible measures the workers could take to prepare for such event. Announcements as important as this should not be disseminated utilizing channels that will only invite anxiety amongst staffs, which would lead to immediate de-motivation and reduction in yield. 4. Develop a description of how each tool is to be used Although there are available internal communications tools, those who have been made in-charge of the tools must understand and only make use of the tool in question in-synch with the bigger goals the company wishes to pursue. For example, if the corporate level of the company wishes to invoke the inclination of its workers towards integrity at the workplace, all other messages broadcasted should be moulded with the essence on integrity. The newsletter and internal online editors in this instance must contribute more messages on integrity and not on other secondary values. Similarly, the editor of in internal newsletter for example, must be skilful enough to carve out easy to understand and non-confrontational messages to invite the fellow workers to focus on elevating integrity at the workplace instead of forcing the new focus value down their throats. 5. Plan for remediation TI should take note that whilst the company may wish to develop certain values in its staff, there are expected training, coaching and mentoring programs that need to take place so as to ensure that the intended development is met with the least number of challenges and according to the measurements i.e. time, quantity expected. Training and coaching are also very important processes to take place in instances where there are certain new skill sets (technical/non-technical) that need to be acquired by the staff for the values to be realized. 6. Plan for implementation Developing an implementation plan for effective internal communications is similar to developing other types of communication plans. In this case, TI would need to observe a few important steps and at each step, a number of pivotal questions need to be answered so that the plan developed is within the intended frame of expectation: What to communicate? The message must be very clear and is in support of the higher level goal / aspiration of the company How to communicate? Choose the most suitable tool and identify if a single or double-prong or a multiple platform approach is the most suitable judging from the value of the message. Who will do it? The officer in-charge must firstly carry a high level of trust amongst workers and can continue to follow-up on it should that be required. When will it be done? The timing must be correct in consideration of i.e. landmark events, celebrative moments, economic situation etc. à ¢Ã¢â€š ¬Ã‚ ¦.and last but not the least, TI or any other companies deploying an internal communications agenda must remember that the initiative is continuous in nature and not a mere one-off or ad-hoc program. 7. Implement 8. Continuous Monitoring and Revise/Realign the Strategy or Approach if necessary The plan would require continuous monitoring in ensuring its success. And TI would need to realign the plan according to any changes in its corporate values, mission or in view of the changes in the industry. Remember, any strategy is dynamic and will require revision to cater for changes that take place. Focus#2: Talent retention Speaking about talent retention and people cannot help to wonder if the talent retention would become a major task for HR especially in an fluctuation of economic situation like this. The semiconductor industry will normally face a cycle of recession every 10 years once and given the reckless spending habits of the people is US, the economic situation has become worse. TI can be facing a brain drain problem if they did not take measures in ensuring the right talent remains in TI Malaysia. The article above speaks about truth on why an employee would leave a company. During the interview session, the HR director categorized it into two parts which is the push and pull factor. Some of the push factors seen in are frustration, not recognized, boring and lack of succession planning. Frustration: Happens when an employee feels that he is not getting what he needs and what he deserves. This ties back directly to the motivation concept. Motivation is defined as the account for an individual intensity, direction, and persistence of effort towards attaining a goal. Not recognized: Not recognized talks about the backroom boys or the busy bees who does everything but just do not get the deserved attention nor recognition. Looking at the Maslows hierarchy of Needs, the high order needs talks about esteem and self-actualization. In attaining a corporate goal set by the company, it is very important for an employee to feel needed and part of the company rather than just another employee. As mentioned earlier, the communication done by the site meetings with the whole factory helps translate the business goals into everyday work for the staff. There will however still be some that suffers from the middle child syndrome and decide to leave. Lack of succession planning: As we have seen in the case of Mohapatra, succession plans really helps to ensure that the candidate is really ready to take on such a challenge. Taking some departments in TI, which are support groups, the possibility of expansion is low and ladder is harder to climb, as they are already only a support function to the company. In these cases, if the employee is already working 7 years on the same position and the manager has another 10 years to go, the lack of succession planning can be the push factor that the employee starts updating their resume and looking for another job. The ability for the company to se their talent is very crucial to ensure that these candidates can be groome

How Biographical Traits of Individuals Affect Organizational Performanc

How Biographical Traits of Individuals Affect Organizational Performance To study the organization behavior, that is to study the people who form the organization. The success of an organization rests on the characteristics of its people. Successful managers can observe the employees’ behavior to understand their individual characteristics, which helps to improve the employees’ performance. Therefore, the performance of employees is directly related to their biographical characteristics and abilities. These factors affect employees’ interaction with others and reaction to various situations in the workplace. Then how these characteristics affect organizational performance? To learn about this, we should first know what biographical characteristics are. Biographical characteristics are personal characteristics—such as age, gender, and marital status—that are objective and easily obtained from personnel records. Let’s take a look at the first characteristic—age. The issue about age and performance is quite controversial. When we consider this aspect, the thought that aged-old workers have lower level of performance may easily and firstly come into mind. Is that true? In some work field, the answer is to some extend yes. People’s physical condition is inevitably degenerating when they are aging old. They do no have as much energy as the young have in everyday time. For example, does a tourist company manager would like to recruit a tourist guide wh... How Biographical Traits of Individuals Affect Organizational Performanc How Biographical Traits of Individuals Affect Organizational Performance To study the organization behavior, that is to study the people who form the organization. The success of an organization rests on the characteristics of its people. Successful managers can observe the employees’ behavior to understand their individual characteristics, which helps to improve the employees’ performance. Therefore, the performance of employees is directly related to their biographical characteristics and abilities. These factors affect employees’ interaction with others and reaction to various situations in the workplace. Then how these characteristics affect organizational performance? To learn about this, we should first know what biographical characteristics are. Biographical characteristics are personal characteristics—such as age, gender, and marital status—that are objective and easily obtained from personnel records. Let’s take a look at the first characteristic—age. The issue about age and performance is quite controversial. When we consider this aspect, the thought that aged-old workers have lower level of performance may easily and firstly come into mind. Is that true? In some work field, the answer is to some extend yes. People’s physical condition is inevitably degenerating when they are aging old. They do no have as much energy as the young have in everyday time. For example, does a tourist company manager would like to recruit a tourist guide wh...

A critical review of a story in the press Essay

The story I have chosen to review is about Derek Bond, a 72 year old pensioner from Bristol. Mr Bond was arrested by South African authorities, when he arrived for a family holiday with his wife in South Africa. Mr Bond was detained at the request of the Federal Bureau of Investigation, on suspicion of being one of America’s most wanted criminals; the alleged crime a $4. 8 million telemarketing fraud. Fortunately, for Derek Bond it was a case of mistaken identity. Eventually he was released, with the help of media intervention after a traumatic three week ordeal, locked up, in a South African prison. The story broke in a television news broadcast by the BBC six o’ clock evening news, on Tuesday 25th February 2003. The story was published by the newspapers the following day, 26th February 2003. The two newspapers I have chosen to compare the story are, The Guardian, and The Daily Mirror. The Guardian is a politically left-of-centre broadsheet newspaper aimed at professional middle- class Britain. The Guardian uses formal vocabulary to report on the facts of a story it is writing about. The Guardian costs 55 pence to buy, and provides, national and international news, policy and politics section, finance, sport, theatre, art reviews, and finally human interest supplements. The Guardian offers extremely good value for money, over an average of 35 pages. In contrast, The Daily Mirror is a politically left-of-centre tabloid newspaper aimed at working- class Britain. The Daily Mirror uses informal vocabulary consisting of common words that are easily understood. This would indicate that it’s aimed at a lower readership, than The Guardian. The Daily Mirror costs 32 pence to buy, and provides, national news, showbiz gossip, advertising, holiday offers, horoscopes, television listings, finance, and, finally sport. On average, the reader will get 60-70 pages of coverage. ANALYSIS DAY ONE – THE GUARDIAN The coverage of the story began on Wednesday 26th February 2003. It was placed on page three of the newspaper on a day when front page news headlines focussed on, â€Å"War rebels challenge Blair,† about the up and coming war on Iraq. The article, in question was headlined, â€Å"The Name’s Bond – but is he a fraudster wanted by the FBI or a Bristol family man? † The headline was printed black on white, with an approximate letter size of one inch. The effect of this is a play on the catchphrase of James Bond 007 spy films, to create mystery and intrigue, and grasp the readers’ attention. Two feature photographs 5†³ wide, and 8†³ long, in size are placed directly beneath the headline. The photograph on the left hand side, of the real fugitive is in black and white print. This image shows him looking very sombre, similar to an FBI, â€Å"Mugshot† photograph. In contrast, the photograph of Mr Bond is in colour, portraying him as a respectable family man dressed in evening attire, smiling and looking very healthy. This obviously shows the contrast in style between the two men. A further two photographs appear directly beneath Mr Bond; one of the police station, in Durban where he was held, and the other a photograph of his three children. Both photographs are in colour and approximately 3†³ wide and 2†³ long, in size. The reason behind these two photographs is so the reader is given an insight where Mr Bond was held, and too see the look of pain and disbelief, on the faces, of his children. A sub-heading occupies the top left hand corner, which summarises the whole story. Emotive words have been used, â€Å"Victim,† and â€Å"Theft,† to attract and engage the readers’ attention. Different styles of typography have been used across the whole page. For example, a bold print dropped capital letter, one inch in size, at the beginning of the opening paragraph, to draw the eye of the reader, to the introduction, and not browse over the story to the end. Directly beneath the photograph of fugitive, Derek Sykes, alias Derek Bond, a different style of typography has been used, to show a comparable section in which comparisons are made between, what Mr Bonds family claim, and what the FBI claim is true. This has been highlighted by the use of a sub-heading in red bold print. In addition to this, bullet points have been used to divide the statements. ANALYSIS DAY ONE – THE DAILY MIRROR The coverage of the story also began on Wednesday 26th February 2003. The story was placed on page nineteen of the newspaper, in contrast to The Guardian where the story was placed on page three. This means that The Guardian, considers the story of rather more importance, than The Daily Mirror. Two totally different headlines stole front page coverage, firstly, â€Å"Is Richard the No 1 VILLAIN in TV soap history? † Secondly, â€Å"MUTINY- 100-plus Labour rebels to defy Blair over Iraq. † This is typical of a tabloid news headline; TV soap is given priority over the Iraq crisis. The story began with a bold print capitalised headline, â€Å"THE NAME’S BOND †¦ † The letters are one inch in size. The headline is similar to The Guardian, but leads the reader on to the next part of the page. The typography of White on Black has been used to highlight two sub-heading statements, which are as follows: â€Å"Is he a toupee wearing $4. 8m fraudster and one of the FBI’S most wanted criminals†¦Ã¢â‚¬ ¦ Or a balding 72-year-old wine-tasting Rotarian who lives in Bristol? † Each statement has a letter size of half an inch, and is placed in a 3†³ squared black box, creating maximum effect of the WOB. Directly beneath the first statement is a round photograph of fugitive Derek Sykes, in black and white, 3†³ in diameter. The photograph used by The Daily Mirror, is identical to The Guardian, but is scaled down in size and a different shape. In addition, a photograph of Mr Bond is placed directly beneath the second statement. Basically, this reveals who, The Daily Mirror thinks is the real, and false, fugitive. Furthermore, a photograph of Mr Bond’s children appears beneath the main headline, which is black and white, and 2†³ squared in size. The photograph is different to the one used by The Guardian; it’s in a different place, and in addition is not posed. It seems to have been taken by chance, rather than with consent from the family. ANALYSIS DAY 2 – THE GUARDIAN By the following day, Mr Bond had been released as the FBI’s mistake was acknowledged. The story on day 2 is given front page priority. A sub- heading in red bold print is placed as a footnote; the footnote reads, â€Å"Good news for Mr Bond,† followed by a brief summary, and the reader is directed to page 3, where the story continues. In addition, to the footnote a cartoon caption appears next to the directional pointer, which is sarcastically laughing at the incompetence, of the FBI.

The Birth of Computer Programming essays

The Birth of Computer Programming essays In a world of men, for men, and made by men, there were a lucky few women who could stand up and be noticed. In the early nineteenth century, Lovelace Augusta Byron King, Countess of Lovelace, made her mark among the world of men that has influenced even todays world. She was the Enchantress of Numbers and the Mother of Computer Programming. The world of computers began with the futuristic knowledge of one Charles Babbage and one Lady Lovelace, who appeared to know more about Babbages Analytical Engine than he himself knew. At the time of Lovelaces discoveries, women were only just beginning to take part in the scientific world, and her love of mathematics drove her straight into the world of men. Her upbringing, her search for more knowledge, her love of mathematics, and her inherited writing abilities brought to life what we know today as computer programming or computer science. Lovelace Augusta Byron was born to the famous British poet George Gordon Byron (Lord Byron), and Anne Isabella Milbanke on December 10, 1815. Her parents marriage lasted the short time of one year, and one month after Lovelace was born, Lord Byron left. From that point in time until her death, Lovelaces life was governed by her domineering mother. As a child, Lovelaces tutors and governesses were all instructed to teach her the discipline of mathematics and music in such a way that Lovelace would never find the love of writing that her father possessed. For fear that Lovelace would develop the same mood swings and torments that her father had, Lovelace was not allowed to really read her fathers poetry. There were claims that Annabella, as her mother was called, kept Lord Byrons poetry in a case that Lovelace could access at anytime. She was even encouraged to read the poetry later on in life, but the discipline, as Annabella called it, of mathematics had ...

Theatre History essays

Theatre History essays Throughout history, religion has played perhaps the most important role in the influence of cultural and societal trends. The ethics and values that a society holds dear are a direct result of the faith that binds that society together. Faith is something that governs, something that punishes, and when in jeopardy, it is something that people dont mind fighting over. Faith is a reflection of many things. Like literature, theatre has proven to be a reflection of faith. Both theatre and faith share common ground-they are both art forms of emotion, self-expression, and self-discovery. Faith influences society and society looks for an outlet of expression. Society often finds that outlet in theatre and despite restrictions, theatre has always had a way of outlining the best and worst of a societys faith. Before the widespread growth of Christianity over the last 2000 years, a majority of the world was polytheistic. In the Abydos Passion Play, possibly the earliest surviving evidence of theatre existence, Osiris, son of the supreme god, Geb, is murdered in a jealous rage and then later resurrected. After his resurrection, Osiris is unable to live on earth and goes on to live in the afterworld, judging the souls of others (8). This story strongly resembles the Christian passion play and although there is no definite proof that it was ever actually acted out in theatrical form, just the story itself and what it could possibly imply is enough to make one uneasy (9). The fact that the Abydos story is so much like the passion of Jesus Christ is interesting considering that they are separated by 2500 years and take place under totally opposite cultural roofs. This coincidence supports the notion generally agreed upon by most theatre scholars that as a social barometer, theatre has al ways been one step ahead of societal trends. As a twenty- first century Christian, it would appear that the theatre of ancient Egypt has h...

Top 5 Freelance Mistakes To Avoid

Top 5 Freelance Mistakes To Avoid Top 5 Freelance Mistakes To Avoid Top 5 Freelance Mistakes To Avoid By Colin The road of freelance writing is fraught with pot-holes, sharp bends, and hidden horizons, so it pays to know a few of the mistakes in advance to help make the journey go that little bit smoother. It’s easy to make mistakes when working as a self-employed person, and even the smallest error may have a mis-proportionally negative affect on your business. Here we look at the costliest top 5 mistakes most often made by freelancers monetary and business and the easy ways to prevent them from harming your business. Accepting The Lowest Offer It’s very easy, especially when first starting out on the freelance road, to accept lower paying assignments just to get a foot in the door. It’s part of the bottom-up learning curve, and something everyone has to work through to get to the top. However, many writers are willing to settle far too easily, both for cheap writing gigs, and for poor standards of work. You get what you pay for in this business like any other, so not only will your reputation go down the drain, but you will end up working every hour that God sends for a pittance. Knowing when to move on from a market is an important part of freelancing, but it must be conquered it you are to grow to higher paying markets, higher levels of professionalism, and a better standard of living. Always strive to push yourself outside of your comfort zone, and if that means thanking the editor of a reliable but poorly paid source of work, while ending your agreement with him, then that’s what must be done. As you do move up the ranks, use your experience and confidence to ask for more money. Create a rate card and stick to it no matter what. This is hard to do initially because you will be afraid potential clients will walk, but when was the last time you challenged a plumber or electrician about their prices? Yes, they are expensive, but they are also the experts. Remind clients they get what they pay for, that you are the expert, and show them the benefits you provide. Not Doing The Research Don’t let ignorance of a subject put you off writing about it. Clients appreciate a willingness to learn and grow with them, and it opens you up to more market opportunities in the future. When you do take on an assignment for a subject you know little about, always makes sure to do your research properly. Don’t assume because you have read the relevant page on Wikipedia you are suddenly an expert. A good freelance writer will check all sources, read up and study from various portals, talk to the people who do have the knowledge, and cross-check everything. Submitting an assignment with one or two errors in a new subject is forgivable, but handing in work that is riddled with inaccuracies and falsehoods will lose you a client, and your good reputation. Finally, when querying an editor, don’t wait for him to call you or respond with a ‘yes’ before you begin your research, as you will look foolish when you can’t answer his questions. Do your research before you send your query, that way when the editor gets in touch, you will look professional because you are professional. Missing Deadlines Missing a deadline is like taking a sledgehammer to your own reputation. Why go to the trouble, time, and expense to land a project, only for the submission date to come and go? It’s unprofessional, a mark of disrespect to your client, and suicidal. No editor wants to work with writers who are unreliable. When you receive an assignment with a deadline, set your own personal deadline a few days before and stick to it. That way you can buy extra time should you need it, and if not, your client will be delighted you have exceeded his expectations. Getting assignments in early means your chance of getting more work with the same client increase ten fold, and shows you are willing to work for an editor, not against him. But if for some reason you are struggling, talk to your client, be up front, and be honest. He is more likely to appreciate your honesty in advance, than be glad you missed the deadline without so much as an email. Taking Editors For Granted Trust is vital in the freelancing game; it can take one solid initial assignment to start it growing positively, but can be easily destroyed by one careless article or email to the editor. Never email an editor more than you have to, but never be scared to ask questions either. It sounds like a catch 22, but the truth is, editors appreciate honesty and communication. They are busy people with more than just you on their mind, but if you have a problem or need clarification, then ask in a short, polite, and to the point email. Just don’t keep thanking them or asking how their personal life is. Similarly, keep editors, publishers, or anyone else involved with the running of your freelance business off your joke emailing lists. Keep that sort of thing within your circle of friends, and don’t let the latest funny picture of a Himalayan goat ruin your freelance reputation. Your relationship with an editor is a professional one, so act like a professional. Always remain calm, and if they have said or written something that offends you, take your anger out on an omelet and batter an egg instead. Not Following Up Never give an editor time to forget your name, and always strike when the iron is hot. Many successful business partnerships have been forged through the art of networking and self-promotion. If you’ve completed a successful assignment and been paid, send a hand-written thank you note or a personal e-mail to the editor, and remind them you are willing to develop the relationship should they wish to continue. Make them feel good about hiring you, and prove you are as good as your word. Maybe they can’t offer you more work immediately, but many projects have been won by a freelance writer through recommendations and word of mouth alone. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:60 Synonyms for â€Å"Walk†Connotations of 35 Words for Funny People45 Idioms with "Roll"

Communicating with your Teenager on Ready Basic Essay

Communicating with your Teenager on Ready Basic - Essay Example Some teens spend the lesser time to talk with their parents because they are busy going out with peers. Consequently, their relationship may deteriorate and turn disconnected. In this scenario, communication is needed to avoid relationship from being torn. Thus, communication is like a bridge that connects two separate ways into one. Communication is a tool for showing love and interest, resolving conflicts and issues and a means of building a close relationship. As supported by Norbeck and Fitzpatrick (125), they claimed that in a parent and adolescent relationship, communication is a commonplace where they meet and understand. Meanwhile, teens of today are more exposed to negative influences as factors like technology and peer pressure which destructing powers are increasing as time ages. Therefore, teens must be parented properly and should be treated and comforted like a pillow. Indeed, children are the most precious ones parents can ever have. When they grow up as teens, sometimes they tend to explore the world on their own--they love adventure, games, and hanging out. Parents must understand that their teens are growing and developing into an adult state. Some teens tend to disobey their parents because of many reasons like sometimes they want that their desires be granted. Parents especially those who are autocratic want their teens to follow every command and rule they imposed. Probably, what will happen if parents are too strict in the sense that they would not consider teens feelings, desires and opinions, conflict may arise. Parents must show love and compassion to their teens despite the disobedience. Teens love to be loved and cared by parents and see them as their protecting shield when it rains. There are many ways on how parents can show love and compassion to their teens according to Taylor (2005): First parents must teach what love and compassion are so that teens would  understand its essence.  

Opportunity cost of corruption Essay Example | Topics and Well Written Essays - 2000 words

Opportunity cost of corruption - Essay Example The research is aiming to find the impact of corruption on the economy of the country and the people as individuals. What are the sources and consequences of corruption. The results are based on the empirical study and search work available on the Internet.The results of the study and research leaded to outcome that corruption is a global problem that exists at all levels. Corruption can be defined as the abuse of public power for personal ends. Corruption can be defined as use of authority or power to meet personal ends. It has always existed in the world and now-a-days is being treated as global concern. In a corrupted society, personal enrichment considerations take preference over the establishment of rights for all, resulting in biased decision making. Corruption is not confined to a State or country but is prevalent at a global level. Let's have a look at state of corruption on a worldwide scale. The figures are indeed shocking. According to the Asian Development Bank, one East Asian country is estimated to have lost $48 billion over 20 years due to corruption, surpassing its entire foreign debt of $40.6 billion. It has been calculated that as much as $30 billion in aid for Africa has ended up not in Africa, but in foreign bank accounts. Thirty billion dollars is twice the annual gross domestic product of Ghana, Kenya, and Uganda combined. Corruption, it turns out, costs many governments as much as 50 percent of their tax revenues1. 2. Effects of Corruption When the effects of the corruption are considered they cannot be shown as a direct relation ship with the economic changes. The negative changes in the economy due to the corrupt ideas and deeds can be connected with each other to estimate cost of corruption. For example the subprime market is overloaded with bad loans that smashed the holes into a financial ship. This is due to the fact that the banks are giving loans to the borrowers without substantial proof of their income sources. The disbursal of loans without substantial proof or guarantee will result in bad loans. The loans that are given to the borrowers who have no source to pay are due to corruption. This resulted in 40 percent of sub prime market is made up of these loans. The appraisal will be fraudulent when the officers are corrupted and it costs the bank or any financial organization thousands and millions of dollars in the form of non profitable assets. This in turn will halt or slows down the growth of the economy i n the near future. When the loans are going bad the mortgage companies are making lot of money and the banks are at receiving end. These companies are spending few million dollars and are making money from billions of mortgage loans. As long as the artificial rise of the property continued the

The Linguistic Turn Essay Example | Topics and Well Written Essays - 1000 words

The Linguistic Turn - Essay Example All of the students stand in two lines; each team tries to answer the questions faster than its opponents. It is not difficult to see that students are having fun from such activities. During the second lesson, students are asked to write a sentence on the required topic. They are given only five minutes to complete this task. Here we also see that students are divided into groups. The teacher motivates the students to interact with each other. Students help each other and try to find and correct mistakes. A teacher checks an assignment together with the students. Video Analysis Application of Theory It is necessary to stress that the first teacher resorts to the use of several group management techniques in the video. They are the following ones: 1) focusing, 2) direct instruction, 3) monitoring, 4) modeling and 5) positive discipline (Omrod 67). The role of the teacher is extremely important. She directs students’ interaction, group, and teamwork and often steps aside, in or der to give students an opportunity to be active and take part in the learning process. This makes progress more effectively. The teacher is constantly addressing the students and this is a very good motivator for them. The second lesson gives an opportunity to pay attention to various authentic materials and their importance in the learning process. Thus, authentic materials are used by native speakers of a language for actual communication. They are good tools for teaching and learning. These materials make every lesson interesting and unique. They may be applied to any topic and help learn more information. Thus, the teacher resorts to the use of bright cards for children to write. This helps to keep their attention focused on the task. It is not very difficult to see that in both the lessons the teachers apply the so-called â€Å"zone of proximal development.† This is a good way to make the process of students’ development faster. In both the videos the teachers tr y to give more complicated tasks that students can do. That is why they work in pairs and groups. They teach each other and cooperate in order to avoid any mistakes. It should be noted that both the teachers give their students social situations to practice their language skills. It is one of the best ways to teach because students see how to use knowledge in everyday life (Hylton, 236). In the first case, people work in groups and teams performing a situation suggested by the teacher. The majority of work is done orally. In the second case, the teacher also uses a social situation; more attention is paid to students’ writing skills (Omrad, 76). Student Response to Instruction The students listen to the teacher’s instruction very attentively and do not ask any questions. Everything seems to be understandable for them.

Personal Platinum Label Assignment Example | Topics and Well Written Essays - 500 words

Personal Platinum Label - Assignment Example Also, being a person who is relaxed and systematic when handling tasks, this labels is essential as it helps others appreciate my organize behavior and thus complement it. Lastly, as a formal and conservative being, this platinum label is crucial in pinpointing what I stand for and therefore help others understand my decisions. In general, the above platinum label is significant in making others understand who I am, depending on whether they perceive the label as a strength and weakness, and hence guide their interactions with to avoid interpersonal conflicts. My stretch moment elicited a number of emotional experiences where I had to deal with unhelpful thoughts that flooded my mind. For example, as an introvert, I have had to deal with less understanding colleagues who have used it to harm me emotionally. In not less than one occasion, memories of my previous engagement with friends who accused me of being uncooperative almost drove me berserk. I could simply not let them know the emotional turmoil I was undergoing while at the same time they could not understand me as an introvert. Similarly, being a person who likes being relaxed and systematic in my activities, I dislike working under pressure. Unfortunately, when faced with team exercises that require speed, excess pressure always puts me at logger's heads with colleagues. Nonetheless, the stretch experience I had connected significantly with cognitive defusion, a core principle of ACT. Here, I observed the uncomfortable emotions without attaching much attention to them. For instance , as the memories of my negative experiences with my colleagues came into my mind, I observed them but tried as much as possible not to attach much value to them. As a result, the thoughts were simply streaming through my mind without significant impact on my stretch exercise. The label above is  applicable to the animal matrix cross-hair matrix as it forms the basis upon which the various description of the matrix is answered.  

Advice topic Essay Example | Topics and Well Written Essays - 1000 words

Advice topic - Essay Example The Chinese culture focuses on molding children into morally upright individuals of the society. Many life teachings as championed by early prominent persons such as Confucius are at the center of upbringing in the Chinese culture (Colson, 45). I have learnt many lessons from the teachings, which guide me in my daily dealings. For instance, Confucius’ teaching on unlocking personal excellence has propelled me to success and within reach of my full potential. Confucius says that â€Å"choose a job you love and you will never have to work a day in your life.† The Chinese culture has shaped me into a morally upright member of the society. Confucius lessons are instrumental in personal empowerment and decision-making on issues such as choosing a career path (Hall, Mod. 1). The sensitivity of an individual to other cultures is paramount in establishing good relations. The important aspects of the Chinese culture have made me sensitive to other cultures. Initially as I grew up, I ignored other cultures simply because they were not part of my life. However, after moving to America, I have been able to learn new things and life became more interesting as I integrated other cultures into my way of life. There should be no fear of other cultures and instead for individuals to reach their full potentials, they should explore the diversity of cultures (Hall, Mod. 1).The diverse nature of Chinese culture has helped me make formidable relationships with my peers from other cultures. The anxiety to learn from each other and empower ourselves has been the key driving force to this course. Due to different cultures, individuals have different personalities. This has made it easier to form all-round academic and social groups with friends and classmates (Hall, Mod. 1). Belief System and Discipline are important values of any culture. My parents use guan as the primary practice of valued discipline. Confucianism is a feature of

Oligation portfolio(Law) Essay Example | Topics and Well Written Essays - 2000 words

Oligation portfolio(Law) - Essay Example Contract Law is one of the branches of this law. The Law of Obligations and Contracts deals with the obligations, rights and duties concerning with agreements and contracts. Public law is a set of discipline empowering by public bodies which include government departments, local authorities and many more. We can say that this law deals with the state. Examples of this law are these two: tax law and criminal law. Assault, fraud, murder and theft are just four of the examples of crimes. I have read news published on April 5, 2010 by someone not mentioned. He gave an example of a crime happened during the 19th century which was a test of necessity. The Mignonette sank and the three crew members and Richard Parker, a young cabin boy were trapped in a raft. The young cabin boy was closed to death. Due to hunger, the crew killed and ate the poor young boy. The crew survived and were rescued but put on trial for murder. They argued that it was necessary to kill the sick young cabin boy for them to survive. The crew members were sentence to death but many complained that it was just right to preserve their lives. At first they were sentenced to hang but many people are in favor of them. Those people agreed that it is right to preserve lives though it means killing one. In the end, they were only sentenced to six months to jail. It was right to save lives, but saving lives doesn’t mean killing one. It was so sad to think that the crew members agreed to kill the 17 year old cabin boy and ate his flesh just to survive from hunger. They did not even think of other ways on how to survive on this situation. Maybe they thought that this child will just soon die so they decided to kill him. They did not even think that this child may survive from the sickness. It did not come to their minds that it would be happier if all of them will survive with the help of each other. Instead of killing him, they must suppose to offer some comfort to the child. They

Personal Platinum Label Assignment Example | Topics and Well Written Essays - 500 words

Personal Platinum Label - Assignment Example Also, being a person who is relaxed and systematic when handling tasks, this labels is essential as it helps others appreciate my organize behavior and thus complement it. Lastly, as a formal and conservative being, this platinum label is crucial in pinpointing what I stand for and therefore help others understand my decisions. In general, the above platinum label is significant in making others understand who I am, depending on whether they perceive the label as a strength and weakness, and hence guide their interactions with to avoid interpersonal conflicts. My stretch moment elicited a number of emotional experiences where I had to deal with unhelpful thoughts that flooded my mind. For example, as an introvert, I have had to deal with less understanding colleagues who have used it to harm me emotionally. In not less than one occasion, memories of my previous engagement with friends who accused me of being uncooperative almost drove me berserk. I could simply not let them know the emotional turmoil I was undergoing while at the same time they could not understand me as an introvert. Similarly, being a person who likes being relaxed and systematic in my activities, I dislike working under pressure. Unfortunately, when faced with team exercises that require speed, excess pressure always puts me at logger's heads with colleagues. Nonetheless, the stretch experience I had connected significantly with cognitive defusion, a core principle of ACT. Here, I observed the uncomfortable emotions without attaching much attention to them. For instance , as the memories of my negative experiences with my colleagues came into my mind, I observed them but tried as much as possible not to attach much value to them. As a result, the thoughts were simply streaming through my mind without significant impact on my stretch exercise. The label above is  applicable to the animal matrix cross-hair matrix as it forms the basis upon which the various description of the matrix is answered.  

Oligation portfolio(Law) Essay Example | Topics and Well Written Essays - 2000 words

Oligation portfolio(Law) - Essay Example Contract Law is one of the branches of this law. The Law of Obligations and Contracts deals with the obligations, rights and duties concerning with agreements and contracts. Public law is a set of discipline empowering by public bodies which include government departments, local authorities and many more. We can say that this law deals with the state. Examples of this law are these two: tax law and criminal law. Assault, fraud, murder and theft are just four of the examples of crimes. I have read news published on April 5, 2010 by someone not mentioned. He gave an example of a crime happened during the 19th century which was a test of necessity. The Mignonette sank and the three crew members and Richard Parker, a young cabin boy were trapped in a raft. The young cabin boy was closed to death. Due to hunger, the crew killed and ate the poor young boy. The crew survived and were rescued but put on trial for murder. They argued that it was necessary to kill the sick young cabin boy for them to survive. The crew members were sentence to death but many complained that it was just right to preserve their lives. At first they were sentenced to hang but many people are in favor of them. Those people agreed that it is right to preserve lives though it means killing one. In the end, they were only sentenced to six months to jail. It was right to save lives, but saving lives doesn’t mean killing one. It was so sad to think that the crew members agreed to kill the 17 year old cabin boy and ate his flesh just to survive from hunger. They did not even think of other ways on how to survive on this situation. Maybe they thought that this child will just soon die so they decided to kill him. They did not even think that this child may survive from the sickness. It did not come to their minds that it would be happier if all of them will survive with the help of each other. Instead of killing him, they must suppose to offer some comfort to the child. They

How and why did USA become involved in the Vietnam War Essay Example for Free

How and why did USA become involved in the Vietnam War Essay In march 12, 1947 with the truman doctrine and the newly introduced policy of containment usa decided to award itself with status of policeman of the world giving themselves a permission to intervene anywhere in the world when they consider it is neccessary. This was the policy that allowed them to interpose in vietnam. Vietnamese people under the leadership of ho chi mihn, founder of viet minh defeated french at diem bien phu who had controll over whole indochina (thailand, vietnam, combodia, laos). Although usa was sending aid to french they didnt help much because president eisenhower has just been elected to end the korean war therefore he didnt want to involve usa in another conflict. However after french defeat and the devision of vietnam into north which was communist and south usa started to realize the danger of communism spreading into asia and saw vietnam as a puppet in hands of ussr and china. in convinction that responsibility for the domino effect will be theirs if they wont do anything. n 1954 usa prevented the re-uniting free elections from taking place, foreboding uniting vietnam under communist goverment. this time they showed their resilient attitude, considering their disapproval with ussr, not holding free elections in their sattelites. nevertheless there were no elections and usa picked up anti-communist diem to become a president of south vietnam. This decision led to many protest especially from buddhist monks since diem was ignorat to their religion and culture, he himself being christian. uring his reign he forbade any elections and set members of his family into important positions. his corruption and way of controling south vietnam was the reason for more and more people joining the national front for the liberation of south vietnam, the viet cong. although usa didnt agree with his governance after his murder they continued to support his equally corrupt successor. Meantime, in usa after kennedys assasination new president was elected with completely different attitude. b johnson seemed more considered about vietnam and sent more and more military personel, the so called advisors to vietnam. During his leadership he achieved the tonkin gulf resolution under suspicious coincidences of the tonkin gulf incident, giving him ultimate power to launch immediate attack or start war without the need of consulting the idea with senate or advisors. lbj was the most involved president in vietnam war and he started the open war with vietnam. When advisors were not enough and the infiltration of north vietnamese in south vietnam became with increasing number of attacs intorelable problem, in march 1965 lbj decided to launch the operation rolling thunder, bombing of the North Vietnam and Ho Chi Minhs trail which was the major mean of supplying south vietnam by Viet Cong. within a short time usa realized that this tactics is not appropriate but they were in convinction that easing would signal their weakness. n addition this operation lasted for eight years where high explosives, herbicides to destroy the jungle and defoliant agent orange were used and more bombs were dropped on vietnam than on germany by all the allies during the second world war. despite the growing objections johnson launched full-scale war with the first conventional warfare in ia drang valley which both sides considered as victory. Although americans inflicted greater losses than they have suffered (a:300 v:2000), vietnamese held their positions. This way the war continued for number of years marked with unsuccessful negotiations with main problem of diplomacy frequently undermined by military activity at a critical moment. In 1967 in south Vietnam were held the free elections but without any communist party. Thieu was elected with a low vote but finally usa could say they are defending democratically elected goverment. in following years after the failure of previous operations, operations search and destroy was introduced which main aims were defending us bases, launching search and destroy missions. Another operation, an attempt to win the hearts and minds of the peasant was also complete failure, highlighting the main American problem misapprehension of the culture of Vietnamese people. The Vietnam war being the first televised war hugely influenced it and seeing the happenings in vietnam many student protests took place in usa, especially after the Mai Lay massacre which shocked people being the evidence that something in this war has gone wrong. n 1967 increase of bombing by more than 50%, generals still requsting more men and viet cong still holding their positions even advancing (the tet offesnive 1968) and more than 3 000 000 casualities made johnson slowly realize that this war he will not win. In 1968 johnson after many absurd years of fighting informed public that usa will halt bombing, awaiting peace talks. the president has given up ending this terrible mistake and resignated, Vietnam finally became free, united and communist.

Segmental Features Between Arabic And English

Segmental Features Between Arabic And English This assignment is a complement to the first assignment titled as comparative and contrastive description of segmental features between the Arabic and English languages. In this assignment, differently, the light will be shed on comparative and contrastive description of suprasegmental features between the above-mentioned languages. Ellery, et al. (1995) indicated that features of spoken languages which are not identified as discrete segments are variously referred as prosodic features, non- segmental features or suprasegmental features (p.327). Ellery, et al. (1995) also stated that prosody refers to prosodic features of speech, namely, tone, stress, intonation and others. Thus, three prosodic features will be discussed to show the similarities and differences between English and Arabic. Besides, the focus will be shifted to identifying the problems the Arab learners often face in learning English in terms of prosody. 1-Arabic 1.1 Syllable Structure Reima (2007) stated that Arabic language has three syllable types. These are summarized as follows: 1- Super heavy syllables CVVC CVCC. The super heavy syllable consists of one consonant immediately followed by one or two vowels and end in one or two consonants as in: 2- Heavy syllables CVC CVV. The heavy syllable consists of one consonant immediately followed by one or two vowels as in: 3- Light syllable: CV. The light syllable consists of a consonant immediately followed by one short vowel as in: Reima (2007) asserted that formation of syllables is regular in the Arabic language. In addition, it is not typical to find any syllable in the Arabic language starts with V or CC. 1.2 Stress According to Reima (2007) Watson (2007) the Arabic language has three word stress levels. These are the primary, secondary and weak levels. Swan Smith (2001), Reima (2007) indicated that stress in the Arabic language is predictable and regular. In other words, one can predict or determine the stress of the Arabic words. Swan Smith (2001) stated that Arab learners face difficulty in predicting stress in the English language, particularly in word stress. The difficulty of grasping word stress in English may result in altering the meaning of the word. For instance, a learner may pronounce the verb (convict) as the noun (convict) where the stress position is completely different. Reima (2007) summarized the Arabic stress as follows: 1- If a word contains one super heavy syllable or more, stress falls on the last super heavy syllable as in: 2- If a word contains heavy and light syllables, stress falls on the heavy syllable before the final syllable (nonà ¢Ã¢â€š ¬Ã‚ final heavy syllable) as in: 3- If a word contains light syllables, stress falls on the first syllable as in: 4- If a word is a present or a past verb, stress falls on the first syllable as in: 5- If a word is a masculine or feminine Arabic noun, stress falls on the second syllable as in: 1.3 Intonation According to Swan Smith (2001) Arabic and English have closely similar intonation patterns, especially in meaning and contour. Reima (2007) summarized the Arabic stress as follows: 1- In Arabic, falling intonation is used at the end of: Declarative statements: the voice starts on amid pitch, rises slightly on the last stressed syllable and drop to a low pitch at the end as in: In commands as in: In Whà ¢Ã¢â€š ¬Ã‚ questions: voice is high in stressed syllable and falls quickly to mid pitch for the rest of the sentence as in: 2- In Arabic, risingà ¢Ã¢â€š ¬Ã‚ falling intonation is normally used at the end of: Yesà ¢Ã¢â€š ¬Ã‚ no questions as in: In utterances containing an element of protest or surprise: voice is flat, no rise no fall as in: In vocatives as in: In requests: the voice rises and falls somewhat, with an optional pause as in: 1.4 Rhythm In speech, rhythm has been defined as an effect involving the isochronous recurrence of some type of speech unit (Pike (1945), Abercrombie (1967), Bloch (1950). Dauer (1983) argued that the perception of different types of rhythm has mainly to do with differences in syllable structure, vowel reduction and types of stress. As to Arabic, according to Barkat et al. (1999) Arabic and its various dialects are all stress-timed. Based on the articles I have read, there is a consensus among researchers that Arabic listeners make use of speech rhythm to distinguish between speakers. For instance, Barkat et al. (1999) revealed that speakers of Arabic, due to rhythm, can distinguish between speakers of Arabic from North Africa and speakers living in the Middle East. Many studies have been conducted on Arabic rhythm. One of the important findings is the highness if vocalic intervals in the eastern Arabic dialects such as Palestine than western Arabic dialects such as Tunisia. 2-English 2.1 Syllable Structure According to Deterding poedjosoedarmo (1998) the distinction between light and heavy syllables can be helpful in predicting stress in English. The former contains a diphthong and/or several consonants in the coda while the latter contains a single short vowel. Heavy syllables tend to be stressed and light ones tend not to be stressed. The relationship between syllables and stress is extremely related. Deterding poedjosoedarmo (1998) argued there are not pure rules that help learners accurately predict stress placement in multisyllabic words; however, knowing the syllable structures- heavy and light syllables may solve the problem and prove useful. All in all, understanding stress rules in English entails understanding syllable structures first. English words are different in terms of the number of syllables. Some contain one, or two. Some may contain three or four. Some examples are provided below: 2.2 Stress Chomsky and Halle (1968) suggested that stress, like the Arabic language within English words is predictable, and several sets of complex rules have been proposed for predicting stress. Stress is very important in English as it is a major feature that distinguishes certain pairs of words. According to Christophersen (1996), English has the following stress rules: The great majority of twoà ¢Ã¢â€š ¬Ã‚ syllable words are stressed on the first syllable, e.g.: A number of words have two different stress patterns according to whether they are verbs or nouns, adjectives or verbs e.g.: Noticeably, nouns and adjectives are stressed on the first syllable while verbs are given stress on the second syllable. According to Deterding poedjosoedarmo (1998) derivational suffixes ca be classified into three types: stress-preserving, stress-attracting and stress-shifting. The first type does not change stress placement in words such as -ful, as in wonder/ wonderful. The second type receives primary stress such as -ee, as in employ/ emplyee. The last type make the stress shift such as -ive, as in reflex/ reflexive. The analysis of suffixation on stress placement is outlined below: When a suffix is added to a word, the new form is stressed on the syllable as was the basic word, e.g.: words ending in à ¢Ã¢â€š ¬Ã‚ tion , à ¢Ã¢â€š ¬Ã‚ sion , à ¢Ã¢â€š ¬Ã‚ ic , à ¢Ã¢â€š ¬Ã‚ ical, à ¢Ã¢â€š ¬Ã‚ ity , almost always have primary stress on the syllable preceding the ending , e.g. : If a word ending in à ¢Ã¢â€š ¬Ã‚ ate or à ¢Ã¢â€š ¬Ã‚ ment has only two syllables, the stress falls on the last syllable if the word is a verb, but on the first syllable if the word is a noun or an adjective. When stressed , the ending is pronounced [eÉ ªt], [mÉâ„ ¢nt] ; when unstressed, it is pronounced [ t], [mÉâ„ ¢nt], e.g. : If a word ending in à ¢Ã¢â€š ¬Ã‚ ate, à ¢Ã¢â€š ¬Ã‚ ment has more than two syllables, the main stress will fall on the third syllable from the end. In verbs, the final syllable is pronounced [eÉ ªt] , [mÉâ„ ¢nt]; in nouns it is pronounced [ t], [mÉâ„ ¢nt] , e.g.: Stress placement is also affected by compounding. When two roots are combined to produce new words, the resulting word is called a compound (Deterding poedjosoedarmo 1998 (p. 100). The rules are summarized below: compound nouns have a primary stress on the first component, e.g.: In compound verbs, the primary stress falls on the second component, e.g.: In the intensiveà ¢Ã¢â€š ¬Ã‚ reflexive pronouns, the stronger accent falls on the last syllable ,e.g.: Numbers ending in à ¢Ã¢â€š ¬Ã‚ teen may receive primary stress on either syllable, e.g.: In words ending in à ¢Ã¢â€š ¬Ã‚ ion, à ¢Ã¢â€š ¬Ã‚ sive, the stress falls on the last vowel before the ending .e.g.: The majority of English compounds have single stress .e.g.: All compounds with a present participle, as the first element, have a single stress, e.g.: A double stress is used in compounds of two nouns, if the first noun indicates the material of which or with which the second is made, e. g.: A double stress is used in compounds that have two nouns, each noun indicates a distinct characteristic of the same person or thing, e.g. : In most sentences, some words are more important than others and we indicate this by the way we stress or unstress them. The following words are usually unstressed: articles: a, an, the, prepositions such as at etc. personal pronouns such as I etc. possessive adjectives such as my etc. relative pronouns such as who etc. conjunctions such as and etc. The following words are usually stressed: nouns, verbs, adjectives, adverbs, demonstrative interrogatives, e.g.: He shall send it to you. She cooks three meals each day. In an hour, he will be ready to send it. This new car is to be barked here. 2.3 Intonation Roach (2001) pointed out that intonation is difficult to define. Generally, intonation is the melody of speech and is to be analyzed in terms of variations of pitch. It is known that intonation can indicate different types of utterances, such as statements, questions, commands, attitudes and emotions of the speaker. Reima (2007) summarized the intonation rules as follows: A) In English, risingà ¢Ã¢â€š ¬Ã‚ falling intonation is normally used at the end of: Simple statements of facts (declarative statements), e.g.: Commands: Questions which begin with an interrogative word, i.e., B) In English, rising intonation is normally used in the following cases: At the end of yesà ¢Ã¢â€š ¬Ã‚ no questions: In requests: C) In utterances containing an element of protest or surprise: 2.3 Rhythm English, with an alternation of stressed and unstressed syllables, is obviously stress-timed. Deterding poedjosoedarmo (1998) stated that rhythm is important in English because many cases of miscommunication can be attributed to failure to interpret familiar words as they are uttered with an unfamiliar rhythm pattern. For example, the speaker may say talking to themselves stressing on talk and them. If a native speaker hears these words, he will misunderstand the words and interpret them as taking to damsels. So, the unexpected rhythm pattern contributed to misunderstanding. As stated above, English words may contain one or more syllables. These words contain syllables (stressed) that are louder, clearer than others (unstressed). Gilbert (1984) believed that the combination of these stressed and unstressed syllables results in the rhythm found in English words. This combination also shows the strength, length and pitch of syllables. Moreover, sentences in English, like words, have r hythm. Dauer, (1993) argued that if one wants to have good sentence rhythm, she/he needs to know how to join syllables together into larger unites besides the clear difference between stressed and unstressed syllables. Problems in learning English in terms of prosody Arab learners find it easy to grasp the predictable word stress in their language; however, they face problems in grasping the unpredictable nature of English word stress. Sentence rhythm is alike in both languages so that Arab learners avoid contracted forms and elision when they read loudly. As a result, heavy staccato rhythm can be found in their reading. Regarding intonation, Swan Smith (2001) found out that Arab learners tend to intone, reducing intonation to a low fall at the ends of phrases and sentences. According to Rababah, (2002) Arab learners face problems that are related to stress, intonation and other features of prosody due to some difference in pronunciation between the two languages. English word pattern with (-ism) suffix receive their stress on the antepenultimate or pre- antepenultimate syllable, but they never receive it on the penultimate or final syllable. Quite contrary to this, in the pronunciation of the Arab learners of English, it is often noticed that stress in such word patterns tend to be consistently shifted to the penultimate (before the final) syllable. According to Ryan Meara (1999) Arab learners confuse English words due to the number of syllables and the shift of stress syllables as in the following example:

This Changes Everything, Again: The Remediation of Print on the Web Ess

Introduction The introduction of the printing press changed society permanently. Along with this invention came the emergence of mass production of texts. Suddenly, information could be efficiently replicated, thus facilitating the dissemination process. Widespread alphabetic literacy, as Havelock states, could finally become a reality. Print media, however, are fundamentally restricted by their physical nature. Enter the Internet, arguably modern society’s greatest technological advancement, with its ability to digitally recontextualize the written word. Again, forever changing the nature of communication. This paper will focus on the web’s functional, social, and cultural remediations of print media. It can be argued that the Internet is a modernized version of the printing press. The web created an explosion in production, self-published content, and new forms of machine art. Through contrasting physical and digital print media, it will be shown that the Internet enhances aspects of the printing press in defining itself. Functional Factors At its beginnings, the internet crafted a new but familiar form of manufacturing: the mass production of digital texts. In fact, in 1440 Gutenberg first originated the idea of mass production of texts with his invention of the Printing Press. For the first time, an automated process was able to replicate script. This new technology was not without its shortcomings. First, the printing press used limited materials. Next, as Mumford notes, the advent of print led calligraphers and manuscript copyists out of work. Furthermore, as Graff finds, it created â€Å"typographical fixity†Ã¢â‚¬â€material once printed cannot be changed. Finally, mass production was dependent and limited to large markets (Mumf... ...ames, and Ornstein, Robert. â€Å"Communication and Faith in the Middle Ages.† Communication in History: Technology, Culture, Society. Ed. Crowley, D.J., and P. Heyer. Allyn & Bacon/Pearson, 2010. 56-62. Print. Gladwell, Malcolm. â€Å"Small Change: Why the revolution will not be tweeted.† The New Yorker October 4th 2010. Web. 31 May. 2012. Graff, HarveyJ., â€Å"Early Modern Literacies.† Communication in History: Technology, Culture, Society. Ed. Crowley, D.J., and P. Heyer. Allyn & Bacon/Pearson, 2010. 86-96. Print. Havelock, Eric A., â€Å"The Greek Legacy.† Communication in History: Technology, Culture, Society. Ed. Crowley, D.J., and P. Heyer. Allyn & Bacon/Pearson, 2010. 38-43. Print. Mumford, Lewis. â€Å"The Invention of Printing.† Communication in History: Technology, Culture, Society. Ed. Crowley, D.J., and P. Heyer. Allyn & Bacon/Pearson, 2010. 74-77. Print. This Changes Everything, Again: The Remediation of Print on the Web Ess Introduction The introduction of the printing press changed society permanently. Along with this invention came the emergence of mass production of texts. Suddenly, information could be efficiently replicated, thus facilitating the dissemination process. Widespread alphabetic literacy, as Havelock states, could finally become a reality. Print media, however, are fundamentally restricted by their physical nature. Enter the Internet, arguably modern society’s greatest technological advancement, with its ability to digitally recontextualize the written word. Again, forever changing the nature of communication. This paper will focus on the web’s functional, social, and cultural remediations of print media. It can be argued that the Internet is a modernized version of the printing press. The web created an explosion in production, self-published content, and new forms of machine art. Through contrasting physical and digital print media, it will be shown that the Internet enhances aspects of the printing press in defining itself. Functional Factors At its beginnings, the internet crafted a new but familiar form of manufacturing: the mass production of digital texts. In fact, in 1440 Gutenberg first originated the idea of mass production of texts with his invention of the Printing Press. For the first time, an automated process was able to replicate script. This new technology was not without its shortcomings. First, the printing press used limited materials. Next, as Mumford notes, the advent of print led calligraphers and manuscript copyists out of work. Furthermore, as Graff finds, it created â€Å"typographical fixity†Ã¢â‚¬â€material once printed cannot be changed. Finally, mass production was dependent and limited to large markets (Mumf... ...ames, and Ornstein, Robert. â€Å"Communication and Faith in the Middle Ages.† Communication in History: Technology, Culture, Society. Ed. Crowley, D.J., and P. Heyer. Allyn & Bacon/Pearson, 2010. 56-62. Print. Gladwell, Malcolm. â€Å"Small Change: Why the revolution will not be tweeted.† The New Yorker October 4th 2010. Web. 31 May. 2012. Graff, HarveyJ., â€Å"Early Modern Literacies.† Communication in History: Technology, Culture, Society. Ed. Crowley, D.J., and P. Heyer. Allyn & Bacon/Pearson, 2010. 86-96. Print. Havelock, Eric A., â€Å"The Greek Legacy.† Communication in History: Technology, Culture, Society. Ed. Crowley, D.J., and P. Heyer. Allyn & Bacon/Pearson, 2010. 38-43. Print. Mumford, Lewis. â€Å"The Invention of Printing.† Communication in History: Technology, Culture, Society. Ed. Crowley, D.J., and P. Heyer. Allyn & Bacon/Pearson, 2010. 74-77. Print.