Results and Discussion Example

Results In this experiment we used paper chromatography to determine the amount of chlorophyll a, chlorophyll b, xanthophyll, and beta-carotene in a tube of blended leaf extract. We recorded our findings on the table labeled table 1. Table 1 shows the transmittance at each wavelength on a table from 400 to 720. The information on Figure 1 came from the leaf extract on the paper chromatography that we used; with the help of acetone we saw the spectrum and the differences of the different pigments.Percentage transmittance in Table 1 show that the lower the number, the more dense that solution is at that specific wavelength. As the numbers get higher, the less dense it is and if the number is 100 at a specific wavelength then the solution was clear. As we can see from Table 1, each of the pigments had different low transmittance based on how high the absorption was in each of the pigments. For this we calculated that at there was a peak on the graph at the lowest points in table 1.For i nstance, in the chlorophyll a column in Table 1 the lowest points on the graphs at 8 and 28 and also at 44, which shows that there will be a peak around those points. In chlorophyll b, the lowest points are from 25. 2, 12. 4, and 9. 4, which would be the first peak and the next will be at 55. 6. In Xanthophyll, the points were the first peak will be are 52. 4, 43. 6, 44. 8, and 53. 0. Lastly in Carotene, the graph will peak at 92. 2, 93. 6, and 92. 4. By using these points we predicted the behavior of the graph.TABLE 1| | | Wavelength| Chlorophyll a| Chlorophyll b| Xanthophyll| Carotene| 400| 12| 42| 61. 8| 96. 8| 420| 8| 25. 2| 52. 4| 99. 6| 440| 28| 12. 4| 43. 6| 92. 2| 460| 71. 5| 9. 4| 44. 8| 93. 6| 480| 81| 48. 4| 53| 92. 4| 500| 88| 88. 6| 83. 2| 99. 2| 520| 88| 91. 4| 94. 2| 100| 540| 84. 5| 87. 4| 95. 6| 100| 560| 83| 85. 2| 96. 4| 99. 2| 580| 71. 5| 83. 4| 96. 2| 100| 600| 72. 5| 76. 8| 96| 100| 620| 61. 5| 78. 2| 94. 4| 100| 640| 61. 5| 59. 6| 94. 6| 100| 660| 44| 55. 6| 9 3. 2| 100| 680| 48. 8| 67. 8| 92. 6| 99. 8| 700| 64. 6| 60| 91. 4| 92. 8| 720| 50. 6| 52. 4| 89| -|On the graph labeled Figure 1, it shows the absorbance of each of the pigments that are shown in Table 1. The difference between Table 1 and Figure 1 is that where table 1 shows the transmittance points of each wavelength of each pigment, Figure 1 shows the absorption peaks of each of the wavelengths. For chlorophyll a, the highest peaks are at 420, but then the graph plummets at around 450 and has another peak between 650 and 700. For chlorophyll b, the highest peaks of absorbance are between 450 and 500 then it makes a big plummet around 500 and has another peak between 640 and 660.For Xanthophyll, the only peak is between 420 and 480, then the graph as minimal movement from there and stays in the 90 range never hitting 100. Lastly, beta-carotene has small peaks at 440 and 460 and then the graph stays almost stagnant at 100. Discussion The purpose of this experiment was to find out w hy the leaves on a tree changed color in the fall. We predicted that the molecules in the leaves of the tree attributed to the change. We found out that the molecules: Chlorophyll a, Chlorophyll b, Xanthophyll, and Beta-carotene are the main molecules that reside in a leaf.We also stated that the tree absorbs the elements found in some of these molecules so that they can be used in the spring, when the trees are green once more. This prediction came from when we studied the molecular composition of each of the molecules and correlated the results the experiment and the specific elements that the tree would have needed for another year. The results of this experiment show that at there is less chlorophyll a and chlorophyll b in the composition of the leaves that were used.This meant that when the season is changing, the molecules in these structures start to be absorbed back into the tree. This conclusion came from the fact that in table 1 from 420 and 440 Nano meters there was a low transmittance rate of these two molecules, which means that the absorbance rate was high. During the fall season there is not enough sunlight for the trees to perform photosynthesis to make their own food, what a plant needs to survive would be the Magnesium and Nitrogen that are found in the molecular structures of chlorophyll a and b.Therefore they absorb all of these nutrients that the tree needs to survive so that they can make it thorough the winter. Errors could have been made with this experiment. Some of them include that the individuals in different groups did not have the same control as the others. We did not measure the same amount of acetone in each vial nor did we measure how much of the leaf extraction each person used. Another source of error would be how the spectrometer was used, if it was reset the same at each wavelength each time.Compared to previous experiments the information that was collected in this one was accurate. The peaks for each pigment were roughly around the same wavelength. The standard for chlorophyll a was peaks at 430 and 662, chlorophyll b peaks at 453 and 642, xanthophyll a range from 450 to 550 and for the beta-carotene peaks at a range from 450 to 550. Our results were roughly around the same as you can see from Table 1. The end result of the experiment was successful, because of the results that we produced were similar to the results of previous experiments.

Different Parenting Styles Essay

1. What are the different parenting styles used by families? Which do you think is better? Why? There are three types of parenting styles, authoritarian, permissive and democratic. The first type of parenting styles is the permissive style which is when the parents are very laid back, and give the children more power then they even have. The second style of parenting that people use is the democratic style which is when the parent has empathy towards the thoughts and feelings of their children however they still have the authority to make the decision. The third and last type of the parenting styles is the authoritarian style which is when parents have all ultimate power and authority in each and every situation. I like the democratic style of parenting the best. I say this because the parent still has power over the child, however still lets their child have an input on the decision. 2. What makes a person ready for parenthood? When should an individual consider entering parenthood? Who should postpone parenthood? Should everyone become a parent eventually? Do you think some people should not become parents altogether. I believe that when a person is emotionally stable, financially stable, and has good support to help raise a child they are ready to be a parent. I think an individual should consider entering parenthood when they are completely positive they are ready for the full responsibility and they know that they can handle a child. People that I think should postpone parenthood are anyone doubting their abilities as a parent at all, along with younger people, and newlyweds. I don’t believe everyone should become a parent, not everyone is meant to have children. I believe anyone that cannot and will not ever be able provide a safe and loving home for their child should never have children.

Knowledge is power

In Today's society there is a debate over which is best. The knowledge you acquire from life experiences or the knowledge you obtain in school. In † Learning to Read† by Malcolm X. He discusses his experience of how he taught himself how to read and write while incarcerated, and how he learned more through his self learning then he ever did in school. In â€Å"Sophie's World† by Jostles Gardner. Sophie gets these strange letters in the mail from a mysterious man teaching her to question her very existence ND not to conform into believing what interest someone else.In â€Å"The Teachings of Don Juan† by Carols Castanets. Don Juan teaches Carols Castanets that to be a true man of knowledge one must defeat man's natural enemies. Although many individuals might have different opinions on what they consider their most Important lesson that they would share, I consider the power of knowledge to be the most significant lesson one can learn because the power of kno wledge can help one overcome all odds, knowledge also gives us the ability to to look at the world in a ore omniscient view, also knowledge can give us the power to defeat man's natural enemies.In â€Å"Learning to Read†, The fact that Malcolm AAAS incarcerated did not stop him in becoming the influential man he was in his day. Instead of wasting his life away by being unproductive with his time, he chose to expand and enlightened his mind with the likes of education and will power. While Malcolm X was In Charleston prison, he stated that he was envious of the fact that a fellow inmate had a vast amount of knowledge. Immediately, Malcolm X began an Intensive study by reading the cautionary from beginning to end and reading every single day multiple times a day.This allowed him to take the right path In his life against the odds by making him wiser about his decisions with the newfound knowledge he obtained through self education. Taking the right path is an individual discove ry that's based on what is best for a person in their situation. The whole point of taking the right path against the odds is to learn from one's mistakes and instead of veering off to a path of destruction; one could walk onto a path of fruitfulness by grasping the positive points n their life and dismissing the negative.Next in the book â€Å"Sophie's world† an anonymous person sends Sophie letters basically about broadening her mind to all the world's possibilities and interest that other people have beside her own. It is important to be well rounded and knowledgeable about all topics and not Just the topics that Interest someone. Learning and having knowledge about subjects, hobbles and the mechanics of life enables a person to better understand how everything functions and oneself In the process.The power of knowledge also lets someone look at the world in a more ere written to Sophie gave her more of an object view on life because they pointed many other aspects of the world rather than her own. And in â€Å"The Teachings of Don Juan†. Don Juan said that in order to be a â€Å"man of knowledge† one must challenge and defeat his natural enemies. One of the enemies he discussed is fear. Fear keeps a man from knowledge because it makes him run away from knowledge. The consequences of first having the knowledge in the first place is what makes a man fearful.For example, during the asses when slavery was legal in the U. S. , slaves were forbidden to read or write and any inclination from the master of the slave doing so would have resulted in the slave being beat severely or some cases beat to death. Many slaves chose to submit to their master by not having knowledge of reading and writing because they were afraid of being caught and beaten. Fear prevents a person with going further in knowledge by suppressing and weakening their mind. Don Juan encourages the notion to fight against fear because the power of knowledge is greater than any fear imaginable.Given these points I believe the power of knowledge is the most significant lesson one can learn because it teaches one to rise above being average and Just existing. Malcolm X used his power of knowledge to overcome the odds he was dealt with to become a more productive and wise person in society. The letters Sophie was receiving broadened her mind and not to questioning the existence of life and conform to everybody else's ideas. Ultimately, Don Juan used the power of knowledge to fight against his own fears and achieve greatness in his own life through that power. Knowledge is power In Today's society there is a debate over which is best. The knowledge you acquire from life experiences or the knowledge you obtain in school. In † Learning to Read† by Malcolm X. He discusses his experience of how he taught himself how to read and write while incarcerated, and how he learned more through his self learning then he ever did in school. In â€Å"Sophie's World† by Jostles Gardner. Sophie gets these strange letters in the mail from a mysterious man teaching her to question her very existence ND not to conform into believing what interest someone else.In â€Å"The Teachings of Don Juan† by Carols Castanets. Don Juan teaches Carols Castanets that to be a true man of knowledge one must defeat man's natural enemies. Although many individuals might have different opinions on what they consider their most Important lesson that they would share, I consider the power of knowledge to be the most significant lesson one can learn because the power of kno wledge can help one overcome all odds, knowledge also gives us the ability to to look at the world in a ore omniscient view, also knowledge can give us the power to defeat man's natural enemies.In â€Å"Learning to Read†, The fact that Malcolm AAAS incarcerated did not stop him in becoming the influential man he was in his day. Instead of wasting his life away by being unproductive with his time, he chose to expand and enlightened his mind with the likes of education and will power. While Malcolm X was In Charleston prison, he stated that he was envious of the fact that a fellow inmate had a vast amount of knowledge. Immediately, Malcolm X began an Intensive study by reading the cautionary from beginning to end and reading every single day multiple times a day.This allowed him to take the right path In his life against the odds by making him wiser about his decisions with the newfound knowledge he obtained through self education. Taking the right path is an individual discove ry that's based on what is best for a person in their situation. The whole point of taking the right path against the odds is to learn from one's mistakes and instead of veering off to a path of destruction; one could walk onto a path of fruitfulness by grasping the positive points n their life and dismissing the negative.Next in the book â€Å"Sophie's world† an anonymous person sends Sophie letters basically about broadening her mind to all the world's possibilities and interest that other people have beside her own. It is important to be well rounded and knowledgeable about all topics and not Just the topics that Interest someone. Learning and having knowledge about subjects, hobbles and the mechanics of life enables a person to better understand how everything functions and oneself In the process.The power of knowledge also lets someone look at the world in a more ere written to Sophie gave her more of an object view on life because they pointed many other aspects of the world rather than her own. And in â€Å"The Teachings of Don Juan†. Don Juan said that in order to be a â€Å"man of knowledge† one must challenge and defeat his natural enemies. One of the enemies he discussed is fear. Fear keeps a man from knowledge because it makes him run away from knowledge. The consequences of first having the knowledge in the first place is what makes a man fearful.For example, during the asses when slavery was legal in the U. S. , slaves were forbidden to read or write and any inclination from the master of the slave doing so would have resulted in the slave being beat severely or some cases beat to death. Many slaves chose to submit to their master by not having knowledge of reading and writing because they were afraid of being caught and beaten. Fear prevents a person with going further in knowledge by suppressing and weakening their mind. Don Juan encourages the notion to fight against fear because the power of knowledge is greater than any fear imaginable.Given these points I believe the power of knowledge is the most significant lesson one can learn because it teaches one to rise above being average and Just existing. Malcolm X used his power of knowledge to overcome the odds he was dealt with to become a more productive and wise person in society. The letters Sophie was receiving broadened her mind and not to questioning the existence of life and conform to everybody else's ideas. Ultimately, Don Juan used the power of knowledge to fight against his own fears and achieve greatness in his own life through that power. Knowledge is power In Today's society there is a debate over which is best. The knowledge you acquire from life experiences or the knowledge you obtain in school. In † Learning to Read† by Malcolm X. He discusses his experience of how he taught himself how to read and write while incarcerated, and how he learned more through his self learning then he ever did in school. In â€Å"Sophie's World† by Jostles Gardner. Sophie gets these strange letters in the mail from a mysterious man teaching her to question her very existence ND not to conform into believing what interest someone else.In â€Å"The Teachings of Don Juan† by Carols Castanets. Don Juan teaches Carols Castanets that to be a true man of knowledge one must defeat man's natural enemies. Although many individuals might have different opinions on what they consider their most Important lesson that they would share, I consider the power of knowledge to be the most significant lesson one can learn because the power of kno wledge can help one overcome all odds, knowledge also gives us the ability to to look at the world in a ore omniscient view, also knowledge can give us the power to defeat man's natural enemies.In â€Å"Learning to Read†, The fact that Malcolm AAAS incarcerated did not stop him in becoming the influential man he was in his day. Instead of wasting his life away by being unproductive with his time, he chose to expand and enlightened his mind with the likes of education and will power. While Malcolm X was In Charleston prison, he stated that he was envious of the fact that a fellow inmate had a vast amount of knowledge. Immediately, Malcolm X began an Intensive study by reading the cautionary from beginning to end and reading every single day multiple times a day.This allowed him to take the right path In his life against the odds by making him wiser about his decisions with the newfound knowledge he obtained through self education. Taking the right path is an individual discove ry that's based on what is best for a person in their situation. The whole point of taking the right path against the odds is to learn from one's mistakes and instead of veering off to a path of destruction; one could walk onto a path of fruitfulness by grasping the positive points n their life and dismissing the negative.Next in the book â€Å"Sophie's world† an anonymous person sends Sophie letters basically about broadening her mind to all the world's possibilities and interest that other people have beside her own. It is important to be well rounded and knowledgeable about all topics and not Just the topics that Interest someone. Learning and having knowledge about subjects, hobbles and the mechanics of life enables a person to better understand how everything functions and oneself In the process.The power of knowledge also lets someone look at the world in a more ere written to Sophie gave her more of an object view on life because they pointed many other aspects of the world rather than her own. And in â€Å"The Teachings of Don Juan†. Don Juan said that in order to be a â€Å"man of knowledge† one must challenge and defeat his natural enemies. One of the enemies he discussed is fear. Fear keeps a man from knowledge because it makes him run away from knowledge. The consequences of first having the knowledge in the first place is what makes a man fearful.For example, during the asses when slavery was legal in the U. S. , slaves were forbidden to read or write and any inclination from the master of the slave doing so would have resulted in the slave being beat severely or some cases beat to death. Many slaves chose to submit to their master by not having knowledge of reading and writing because they were afraid of being caught and beaten. Fear prevents a person with going further in knowledge by suppressing and weakening their mind. Don Juan encourages the notion to fight against fear because the power of knowledge is greater than any fear imaginable.Given these points I believe the power of knowledge is the most significant lesson one can learn because it teaches one to rise above being average and Just existing. Malcolm X used his power of knowledge to overcome the odds he was dealt with to become a more productive and wise person in society. The letters Sophie was receiving broadened her mind and not to questioning the existence of life and conform to everybody else's ideas. Ultimately, Don Juan used the power of knowledge to fight against his own fears and achieve greatness in his own life through that power. Knowledge is Power The differences in cultural beliefs and traditions resulted in the difficulty of Cambodian migrants in adjusting to the lifestyle in the United States. However, due to the way American culture affects the way these people live, gradual changes had been seen. It is through this that we see a shift in the perception of Cambodian refugees concerning different things. In the end, such redefinition of concepts and knowledge cemented the Southeast Asians into the American welfare state.Looking at the issue presented by Ong, there are indeed drastic changes and a gradual shift as far as knowledge is concerned within the parameters of refugees living in the United States. Seeing these there are two (2) ways in which the production of knowledge increased which in turn cemented the role of South East Asians in the region. First, is that it created an opportunity for the acculturation process to happen among Cambodian immigrants in the United States. Seeing the catastrophe in Cambodia, resident s sought to look for places that their security and stability can be assured. â€Å"By raising their arms, they elected to go to America, the home of freedom and wealth, far away from the demented Pol Pot regime, the chaos, poverty, and political uncertainty of Cambodia.† (Ong, 2003)The obvious problem that can be seen during the first entry of Cambodians in the United States was the issue of adjusting to the different norms and practices by the state. â€Å"The most obvious difficulties faced by Cambodian refugees in the United States have to do with intergenerational conflicts, shifting gender norms and opportunities, problems of economic marginalization, and problems of racial discrimination—all of which are mediated by state interventions in making these immigrants into â€Å"good citizens.† (AESonline.org, 2006) Though such case may be problematic, it solidified the information needed and the requirements set to become integrated into the state.Another pro blem within the realms of acculturation is the shifting of power by those who speak the language at to those who do not. â€Å"The change in power relations between parents and children led to children being frustrated with parents not being able to help them with homework.† (Vang, 2004, p.2) Another issue that can be analyzed in the situation is the role of both men and women particularly among Cambodian refugees. â€Å"For men and women, welfare dependency increased women’s power relative to men’s† (Vang, 2004, p.2)Also, there is the case of trying to cope and adjust to the service providers that caters to the services of both refugees and immigrants. â€Å"By having the right to intervene in domestic disputes and to set new norms of gender behavior, service workers were able to redefine refugee ethnicity morally, a process that also legitimized their professional domination over impoverished, disadvantaged, and racialized Americans† (Ong, p.167) This in turn created a spectrum of actions among the service providers as a means of acculturating the Cambodian immigrants/ refugees. â€Å"Similarly, the involvement of social workers in family life results for some in new opportunities for restructuring domestic gender and generational dynamics, whereas for others, it becomes a means of reinforcing traditional relations of hierarchy and community.The second reason is that the production of knowledge also legitimized the role of Cambodian refugees in the society. This means that these people, after the adjustment process became part of the overall dynamics and processes in the American society. â€Å"Such authority resulted in the refugees having to define and redefine themselves to â€Å"fit† into particular categories in order to obtain resources for survival.† (Vang, 2004, p.2)However, the legitimization only serves as a complement for every citizenry and for the part of the minority this means very little. Yes, such actions may seem beneficial in the way that they can acquire services from the welfare state, but overall the treatment among immigrants is the same as of blacks and other minorities. â€Å"It also appears that assumptions about the black and Hispanic underclass colored the teachers' expectations about the precariousness of the refugee's self-sufficiency, the limited kinds of jobs they could potentially fill, and their need for social discipline on arrival on the American mainland† (Ong, 2003, p.84)In the end, such knowledge of the situation paved the way for the development of new understandings and practices that is only unique to Cambodian refugees. It created a new avenue for changes that both showcased the good side and bad side of things. The dynamics of cultural activity are presented by Ong in the book and such creatively served the way Southeast Asians became part of the American society and culture.ReferencesAESonline.org. (2006) Buddha is Hiding: Refugee, Citi zenship, The New America.Ong, A. (2003) Buddha Is Hiding: Refugees, Citizenship, the New America. CaliforniaSeries in Public Anthropology, vol. 5. (Berkeley and London: University of California Press)Vang, C.Y. (2004) Buddha is Hiding: Refugee, Citizenship, The New America. Review.

Pricing Strategy Consulting Business Essay Example | Topics and Well Written Essays - 1750 words

Pricing Strategy Consulting Business - Essay Example Out of the three options, the most profitable and widely accepted one is number three. Most organizations falsely believe that they are competent at pricing, whereas the case is totally different (Daly, 2002, p. 1). Thus, it is necessary to price the product at a right price in order to attract the target market and gain profits. This paper aims to discuss the pricing strategy adopted in the launch of a new product. The scenario describes a company launching a new product. The organization has sought the help of a consultant in deciding upon the price. The client deals with luxury goods and has decided to launch perfume targeting the high-end segment of the society. The perfume introduced will be segmented both for men and women. Therefore, it is necessary to decide upon the price so as to attract the consumers and make the product profitable and well accepted by the target market. The client has asked the help of the consultancy in deciding upon the pricing of the product. The busin ess deals in luxury goods; as a result, they cannot charge a comparatively low price as compared to its other luxury goods. Therefore, pricing strategy should be decided based on the product and the business strategy which it has adopted for over the years. Pricing Policy Pricing has been termed as one of the important aspects in branding and marketing strategy as pricing is considered one of the first and foremost indicators of a brand positioning with respect to its consumers. Pricing is also the most flexible factor out of the 6 Ps of marketing mix as it can be modified at an ease (Okonkwo, 2007, p. 140). Pricing policy determines the way or the technique used by the company to set its prices for its product. One of the simplest ways to set price is through uniform pricing policy. The most profitable pricing policy is the price discrimination because in this case each of the unit is priced based on the benefit that the unit provides to its respective buyers. The next profitable p ricing policy is direct segment discrimination. Here the seller should be able to directly identify the various potential segments. Next to direct segment discrimination is the indirect segment discrimination. The least profitable pricing is the uniform pricing. Therefore based on the above discussion, it would be advisable to the client to adopt the pricing policy of complete price discrimination as in this pricing policy the marginal benefit equals the marginal cost which would benefit the client. Each of the buyers would be charged a maximum price that the customers are willing to pay and it is applicable as the product is targeted to the high-end segment of the customers. This pricing policy would extract a much higher price for its units that would be sold (Png & Cheng, 2001, p. 1-3). There are six steps in setting the pricing policy which includes selecting the pricing objectives, determination of demand, estimating the cost, analyzing the cost of its competitors, selecting th e pricing method and finally selecting the final price (Kotler, 2007, p.241). Figure 1: Pricing Policy (Source: Kotler, 2007, p.241) Analyzing the best price setting process used to establish sustainable and profitable prices In order to establish a sustainable and p

No Topic Assignment Example | Topics and Well Written Essays - 250 words

No Topic - Assignment Example The company is doing its best to improve the infrastructure, but does not have enough information about its customers. The information about customers and their needs is necessary to gain new customers. The data should be gathered and properly analyzed to get to know whom to focus on. The company is not going to make any IT innovations, but they still need to use information technologies. IT are used by the competitors and it is essential to use them to keep the competitive advantage. The probable strategy to attract new customers is widely discussed by the Carnival’s managers. One of the most important things is to make the customers loyal. The one possible way is to use customers’ relationship management. CRM strategy has been already applied but due to the rather neglecting attitude towards information technologies, the strategy was not applied successfully. CRM strategy can help Carnival attract new customers and gather important data about them

Effects Fast Food on Society Essay Example | Topics and Well Written Essays - 1250 words

Effects Fast Food on Society - Essay Example According to the essay findings fast food chains keep on introducing new and tastier items in their menus to keep their customers loyal to the brand. Fast food chains tend to spend hefty amounts on advertising and launching different campaigns. Advertising becomes an effective source of circulation of money in the society. Advertising may have its own adverse affects on the society but it has become a direct or indirect source of livelihood for many individuals, for example, digital display companies get more business, sports teams earn more money than before from the advertising budgets of fast food chains etc. This paper stresses that fast food chains tend to launch different campaigns for the children that might be based on latest movies, super heroes etc. Toys in the kiddy meals tend to attract the children even more. They have made kiddy meals so attractive and colorful that it gets difficult for children to stay away from them. This results in addiction for fast food and resistance to home cooked meals. Households also may demand more food away from home as their manager works longer hours outside the home. In particular, fast food may come to represent a convenient meal option, if such a restaurant is reasonably accessible. Spending for fast food has been shown to increase along with the number of hours worked by a household manager in the labor force. Full service restaurants tend to take longer periods of time in providing food, therefore fast food chains are preferred more.... Paragraph Households also may demand more food away from home as their manager works longer hours outside the home. In particular, fast food may come to represent a convenient meal option, if such a restaurant is reasonably accessible. Spending for fast food has been shown to increase along with the number of hours worked by a household manager in the labor force (e.g., Byrne et al., 1998). By contrast, dining at a full service restaurant can take as long as preparing, eating, and cleaning up after a meal at home. Thus, there is neither a clear theoretical nor empirical relationship between a household's demand for food at full-service restaurants and its time constraints. Paraphrasing The authors refer to a member of the house as the manager; this individual has been defined as a person who is responsible for preparing the food and other chores around the house. The increasing needs of the current times compel more people to work from one family, due to which the manager of the hous e may also be spending lot of time away from home. Due to the shortage of time, quick and convenient supply of food is desired by most families. Full service restaurants tend to take longer periods of time in providing food, therefore fast food chains are preferred more. Commentary This research finding is relevant for the research study since it addresses the prevailing trends of the modern life; people do not have time to prepare food at home therefore they prefer fast food. 2. Health Problems Source: Lin, Biing-Hwan, and Frazao, Elizabeth. â€Å"Away-From-Home Foods Increasingly Important to Quality of American Diet†, U.S. Department of Agriculture, 1999. Paragraph Earlier studies suggested that

Ford Statistics Project Example | Topics and Well Written Essays - 2000 words

Ford - Statistics Project Example Since1903, the company has produced motor vehicles in various categories such as cars, trucks, and even tractors. Through innovation and sustainable development, Ford has managed to stay afloat for a century and above while providing its clients with quality and affordable motor vehicles. It owns minority stakes in several other automobile makers. Apart from subsidiary ownership, Ford has also been able to buy and sell several other motor vehicle manufacturers over the years depending on its needs to expand its operations globally and maintain profitability. Nigeria, as the new target market has potential for success to Ford. Nigeria represents Africa’s largest economy with favourable demographics. Since Africa is still developing as a continent, expanding to Nigeria is likely to register success in the long run due to the purchasing power of its population. However, the country has had a tumultuous political past of civil wars. Currently, there is tension due to subversive ac tivities by the subversive militia known as Boko Haram. Company and environment analysis will help in the making of better informed decisions especially with regard to risk assessment and management (Singla, 2007). The analysis consists of PESTEL, SWOT, VRIO framework and Porters Five Forces model analysis. The result of these analyses significantly influences strategy formulation that follows thereafter. Beginning with PESTEL, the political environment takes significance. Even though there is political disturbance caused by the militia group (Boko Haram), there are likely no unbearable circumstances as oil exploration, mining and trade continue. It indicates that Ford can launch its operations and expect success as the government supports businesses are able to operate. Secondly, the economy is excellent for Ford to expand to Nigeria. As the largest economy in Africa and still growing, economic stability will definitely ensure that interest and exchange rates are

Finance and Accounting Homework Essay Example | Topics and Well Written Essays - 1500 words

Finance and Accounting Homework - Essay Example Cost is a crucial aspect, and it facilitates realization of defined results in verifiable and objective amount. The matching of this accounting concept is usually facilitated in order to ensure that there is an accomplishment of radical goals within the depreciation expense parameters. Lump sum purchases should be treated in a way that plant’s asset useful life is well analyzed in a way that reflects all the revenues imperatively in the income statement (Tsuji & Fujibayashi, 2011). Purchases that the organization exercises should be subjected in going concern assumption. This is in order to ensure that there is attainment and realization of integral goals as per the laid down accounting and finance principles and policies in the organization. Revenue recognition principle in many scenarios usually limits an organization from reflecting on mechanisms of holding any asset from the plant. Cost principle should be differentiated in various ways in accordance to the equipments in t he organization (Tsuji & Fujibayashi, 2011). 2 Factoring is an important approach in every organization cash flow spheres. Company management can opt to sell all its accounts receivable to the third party at a discounted manner for the sake of exchanging money. The third party in this case is usually any financial institution or bank. The third party which purchases all accounts receivable has to remain significant and resourceful in order for all the transactions to be viable and beneficial. Receivable factoring has been posited as a simple commercial financing (Khazeh & Winder, 2006). When a company chooses a given option the management needs to articulate on analysis of the important factor. There are various factors that should be reviewed routinely accounts receivables. Accounts receivable needs to articulate on measures on how a company can convert cash on hand. Most business entrepreneurs have business ideas that turn accounts receivables into cash (Khazeh & Winder, 2006). Th ere are various types of reasons through which company implements receivables in its accounting books. Therefore, it is usually looked as an effective asset to investors and investors. Organizations articulate on ways through which accounts receivables can be converted into cash without causing problems to business progress. Organizations have been articulating on various types of conversion that are used for implemented balance sheet. Managers in these organizations always analyze receivables in comparison with small business owners (Khazeh & Winder, 2006). 3 A contingent liability has been a potential liability, and it wholly depends on a future event that occurs. In accounting and finance, a contingent liability and loss are usually recorded through the use of journal entry approach especially where contingency is estimated and probable. There are three examples of contingent liabilities known as the lawsuits that are filed against a company, warranty of the organization and guar antee of another party’s loan (Colquitt, McCullough & Sommer, 2011). Circumstances whereby a liability and also related contingency are possible (not probable) a journal entry for the event is usually not required. Disclosure is not required in this case scenario. In approaches whereby a contingent liability has been proved to be remote, both the disclosure and the journal are not required in the accounting activity. A

There are limitations, but financial and management accounting perform Essay

There are limitations, but financial and management accounting perform a fundamental role in the measurement of performance wit - Essay Example In this context, the performance measurement has been characterized as an activity of key value for organizations in different industrial sectors. The specific issue is examined in this paper; emphasis is given on the role of the financial and management accounting in performance measurement, as a key part of strategic decision process in modern organizations. It is concluded that both financial and management accounting are quite important for the successful development of performance measurement schemes – even if, in certain cases, the involvement of financial and management accounting in performance measurement causes delays in the completion of the relevant processes – under the terms presented below. Because of the above problem, a series of recommendations has been included in this study aiming to support the improvement of performance measurement systems. 2. Performance measurement in organizations 2.1 Performance measurement – description, role The use of performance measurement in modern organizations has been related to the achievement of specific organizational targets. Most commonly, the performance measurement is used a firm’s managers in order to evaluate whether the organizational activities manage to achieve a particular level of performance – as set by the planners of these activities. In this way, it will be possible to estimate if these activities have paid back the investment made on them or not. In practice, the performance measurement – as one of the firm’s key strategic processes – can be quite complex. This fact is reflected in the theories developed in the particular field – referring to the content, the role and the phases of performance measurement in modern organizations. At a first level, certain differentiations can be identified in the criteria used by theorists when having to define the performance measurement; however, a close examination of their views would lead to the assumption that they all emphasize on the value of performance measurement as a tool for estimating the achievement of organizational goals – including the risks involved. In accordance with Hatry (2006) the performance measurement can be defined as the ‘regular measurement of the results (outcomes) and efficiency of services or programs’ (Hatry 2006, p3). On the other hand, Meyer (2003) notes that the term ‘performance measurement’ can be explained using two different definitions: the dictionary definition, which focuses on the past, i.e. on the performance of the organization up to the time point when its performance is measured and the economic definition, which refers rather to the future, emphasizing on ‘the measurement of the shareholder value into the firm’ (Meyer 2003, p20). It is further explained that in the context of the dictionary definition ‘performance is measured by operational measures or current financial res ults’ (Meyer 2003, p20); on the other hand, the economic definition is based on the measurement of performance ‘using share prices’ (Meyer 2003, p20). Another definition of performance measurement is mentioned in the study of Harbour (1997); in the above study reference is made to the performance measurement as a method for ‘measuring work accomplishments and output’ (Harbour 1997, p7). At the next level, Epstein et al. (2006) emphasize on

The Historical Cost Convention Essay Example for Free

The Historical Cost Convention Essay The historical cost convention used in historical cost accounting, records transaction at the monetary value at the date of transaction (i.e. their historical cost). An asset or liability being measured using the historical cost basis is recognized initially at transaction cost. This convention is used as a basis to prepare financial statements. In the income statement, revenues and expenses are recorded at the monetary value shown on the invoice. Historical cost accounting (HCA) might be the most suitable convention for stewardship purposes but may not be the most suitable for decision usefulness. This view has been apparent in the UK, with attempts to introduce supplementary accounts based on the current purchasing power (CPP) convention and the current cost convention (CCA). Neither of these alternatives was adopted after their initial trial. The HCA depends on depreciation policy and inventory valuation therefore it is subjective. Such a characterization tends to assume, however, that all historical cost measures are transaction-based and involve little estimation, which is not the case. For example, adjustments made to the historical cost carrying value of trade receivables to make allowance for bad and doubtful debts involve a degree of estimation that is not dissimilar to that involved in estimating current values not derived from an active market. And the results are often of broadly similar reliability. There is a similar level of estimation involved in determining the cost of self-generated assets and by-products, and generally in all circumstances involving allocations of substantial amounts of indirect costs.

How Organic Growth Can Be Achieved Marketing Essay

How Organic Growth Can Be Achieved Marketing Essay Every penny earned by the enterprise are not all the same. Business growth is not the same, either through organic growth and growth by acquisition restructuring and other non-organic way, and the two are not the same. Rely on organic growth with higher gold content, although its growth may be slower, but better quality growth, earnings stability, certainty and more persistent, to give shareholders greater shareholder returns. so in hotel industry how to effective organic growth?the hotel sustained and stable development of thinking.the hotel is organic growth is actually a customer relationship management process,which is based on the retention of the existing customer sales growth,earnings growth and service improvement.superior hotel is always good to achieve growth in to those bad hotel often need to constantly replace customers,because they are totally dependent on the sales price.the hotel to maintain an effective way of organic growth is the formation of a consultant type of relationship with the customer,rather than price-type relationship. Body Organic growth is committed to enhance customer satisfaction, employee engagement, as well as the growth of the core business earnings, companies rely on innovation, new products and services, customer growth in the core business development and growth. Organic growth corresponds to the concept of non-organic growth (Nonorganic Growth), is the exclusion of mergers and acquisitions, divestitures and exchange rate effects of growth, reflecting the core business growth potential and persistence. Pursuit of organic growth does not mean that negate the positive significance of the mergers and acquisitions. Need strategic, a small mergers and acquisitions related to the core business, these acquisitions for the company access to new technologies, new products, new ideas, or new customers, particularly in relation to some of the early stages in the life cycle of the companys organic growth process product or technology. How organic growth can be achieved Diversification Diversification is the most radical form of growth. It involves creating a new product, a brand new market. This growth strategy is the most dangerous, because it is the most uncertain. Failure is a distinct possibility, but it may be the potential for a high return worth the risk, the company must provide sufficient financial means. Market penetration Through the growth of the market penetration does not involve moving into new markets, create new products, it is an attempt to use the current products or services, in order to increase market share. Implementation by reducing the price of the product or service, or by increasing marketing efforts to attract customers from competitors this strategy Product Development Product development to create new products to meet the same market. For example, a company producing ice cream institutional buyers, including expanded its ice cream and sorbet. The Company may sell these new products to existing customers and develop new markets and the development of its business. Market development Market involved in the development of your product or service to new markets. You may want to enter a new city, state or country. You can target a market segment. For example, a bakery, bread consumer market may enter the commercial market toast restaurants and retailers. External methods Merger is defined as combination of two or more companies into a single company where one survives and the others lose their corporate existence. The survivor acquires the assets as well as liabilities of the merged company or companies. Generally, the company which survives is the buyer which retains its identity and the seller company is extinguished.Merger is also defined as amalgamation. Merger is the fusion of two or more existing companies. All assets, liabilities and stock of one company stand transferred to transferee company in consideration of payment in the form of equity shares of transferee company or debentures or cash or a mix of the two or three modes. The combined disadvantages. The drawback is that the merger must be approved by a vote of the shareholders of each company. Under normal circumstances, the approval of the necessary two-thirds (or more) of the stock. To obtain the necessary number of votes, that is time-consuming and difficult. In addition, the cooperation of both the companys existing management requires a combination of. Such cooperation can be very easy or cheap. In addition, if the enterprise scale, resulting in higher unit costs. It will also create a cultural conflict between the different types of enterprises. Therefore, this time of the validity of the integration. Merger also may be creating a conflict of objective between different businesses, meaning decisions are more difficult to make and causing disruption in running of the business. It also results dissatisfaction among current staffs as positions will be limited and the management have to decide which staffs to hold the position after the transaction has taken place. Organization merger would provide loads of benefits to both parties. Each party should ensure that the transaction made benefits all parties involved, and not biased to either party before seal the deal Acquisition in general sense is acquiring the ownership in the property.In the context of business combinations, an acquisition is the purchase by one company of a controlling interest in the share capital of another existing company. An acquisition may be affected by (a) agreement with the persons holding majority interest in the company management like members of the board or major shareholders commanding majority of voting power; (b) purchase of shares in open market; (c) to make takeover offer to the general body of shareholders; (d) purchase of new shares by private treaty; (e) acquisition of share capital or one company may be either all or any one of the following form of considerations viz. means of cash, issuance of loan capital, or insurance of share capital Assets Acquisition Disadvantages Choose another companys assets, liabilities and consideration, they can be an expensive and time-consuming process. It need the financial assessors to identify and assess the value and risk of the underlying assets (or liabilities). In addition, your legal team must also arrange the transfer of assets and liabilities of the individual ownership. Therefore, the cost of an assets acquisition can become significantly larger than the nominal value of the purchased assets/liabilities. Stock Acquisition Disadvantages In stock acquisitions, when assets are not scrutinized, it is not impossible for the buyer to acquire so-called toxic assets. The value of such assets has considerably fallen or is highly likely to fall in the near future but buyers cannot be aware of this until they possess them. Such assets can be bank deposits in weak currencies and leisure facilities in areas recently struck by natural catastrophes. In addition, stock acquisitions dont feature any of the tax deductions on goodwill. Franchising is a commercial form of organization and the operating system, a number of enterprises refers to the operation of similar goods or services, to form a consortium in a certain form, in the overall planning specialization and division of labor based on the implementation of centralized management, the combination of independent business activities into the overall scale of operation, so as to achieve economies of scale. A business model. Franchise drawbacks: the franchisor is concerned, due to the the management network organizations increasingly large, was chartered by product and service quality is difficult to guarantee unified standard, may lead to the reduction of the standardization.In addition, due to the long-term cooperation between the franchisees and the contradictions increase prone to conflict.And, by the promise, he must pay the initial fee and management fee to the franchisor by the Corporation based on the consideration of the overall operation of the ideas developed strict Limitations and restrictions, and requirements at any time may bear all the consequences of the reduction of the Corporation brand value of their adverse effects caused by What are the advantages of organic growth in business? A business grow organically means that the company is using internal funds to expand the business, rather than purchasing another business or other partner-sharing business. An example of organic growth will be increasing capital using own money. Below are some advantages of organic growth: 1. Organization strategic goals can be achieved Through organic growth, the management team are able to guide and lead the business according and in-line with the strategic goals of the company. For example Regulate the organization and management. Chaotic most of the organizational structure of the commercial enterprise, for example, is responsible for market planning and responsible for sales to the same person, and even the accountant and cashier is a person. There is a superior-subordinate reporting relationship is not clear, the employees do not know which department they belong, do not know their own boss, cross management of severe and so, it would not affect the efficiency of the organization, do not know their respective duties or tilt energy affect efficiency, seriously affect the companys next phase of development. Contrary China Jiaming commerce company, according to the characteristics of the companys external environment and the target is divided work departments, often look at the organization of the company, adjusted according to the requirements of the next stage of development suitable sector jobs, set up various positions or posts, to clarify their respective responsibility, and grant the appropriate authority; formulation of rules and regulations, establish and mutual relationship of the various aspects of a sound organizational structure aspect. 2. No crashes in culture There will be no culture clashings as the company employees are all either hired from the start of the business or being transfered to the newly setup business. the culture and norms of the business will be maintained. For example:Harvard University experts found that environment, lack of motivation, the potential for employees only play 20% to 30% and may even cause the opposite effect; appropriate incentive environment, the same staff was able to play to their potential.80% to 90%. If you disagree or feel taken for granted by the staff of the distribution system, then you have the distribution system must be failed; while failing to achieve the allocation of the incentive effects for enterprises, is a great damage. 3. Cheaper compared to acquisitions very often when a company buys another business. theyll need to pay a premium, and that premium itself can sometimes wipe out the whole value of the acquisitions rather than increasing shareholders value. For example The worlds largest food company Nestle Group in Shanghai on October 18 released three quarterly. Despite the global economic downturn, Nestle remains optimistic about the performance of the first three quarters of this year, the Nestle Group the first three quarters of the total sales growth of 11% to 67.6 billion Swiss francs. Organic growth (excluding exchange and acquisitions factors) of 6.1%, including real internal growth of 2.9%, 3.2% pricing contribution. Success with organic growth takes a lot more than ideas,or even great ideas.it takes galvanizing leadership and a sustainable growth engline.it takes deep understanding of key concepts and a robust managerial process it also takes a groundswell of employees who can skillfully apply all the necessary techniques and tools of innovation-not just the mind-expanding ones. THE TIFFANY STORY:GROWTH WITHOUT COMPROMISE Tiffanyco.is an interesting story for several reasons.first,tiffany is one of the oldest of the companies,having been founded in 1837 by Charles L.Tiffany,It has mostly prospered during the last 168 years,which is an accomplishment in itself given that the average lifespan of a major corporation today is less than 40 years. The second interesting fact is that Tiffany stayed true to its founders vision of creating and selling fine good to its customers in the famous Tiffany blue boxwhich was introduced in the 1800s.No,the blue boxis not a recent Madison Avenue creation;it,too,has survived more than 100 years. Part of the reason for Tiffany s longevity and success has a lot to do with its leadership,which exhibits an understated passion,respect,and reverence for what Tiffany stands for.Despite the companys luxury brand and up-scale image,the companys luxury brand and up scale image.the company leaders are far from arrogant or highbrow.Instead,they are thoughtful,down to earth,focused,humble people who are grateful for the opportunity to try to preserve and enhance the Tiffany brand during their tenure.In demeanor,the Tiffany executive team is no different from the SYSCO or Best buy team focused,humble leaders deeply engaged in the details of executing the business. ORGANIC GROWTH STRATEGY Tiffanys organic growth story is an annual combination of measured geographic expansion,new-product introduction,value-chain enhancements,and giving customers more reasons to buy Tiffany products,Tiffany grew classically first through store expansion in the United States,today,Tiffany operates 59 stores,26 of which are in the top 50 U.S markets,and the company cautiously and measurebly opens four to six new stores a year.After expanding in the United States,Tiffany opened its first store in Europe. In Europe,Tiffany faced tough competition from other legendary and historical fine jewelry houses,although it had more success in Japan,its largest international foray,which has grown substantially in the last 30years. In addition to geographic expansion,Tiffany created new revenue by introducing major new product lines annually in silver,gold and platinum jewelry.Tiffanys move to be a vertically integrated company in order to protect its brand and its quality has brought Tiffany new profit centers,including diamond cutting,diamond polishing,and manufacturing. Tiffany then expanded its channels of distribution to the Internet,first in the United States and more recently in Japan,the United Kingdom,and Canada. Then it closed its wholesale business,reduced its business sales offerings and made two small acquisitions,including the little Switzerland chain of Caribbean jewelry stores.the company also made three entrepreneurial investments-two in developing new diamond mines in Canada and one in starting a new pearl jewelry chain called IRIDESSE. Tiffany has invested heavily in technology throughout its value chain in order to operate more efficiently and today is concentrating on customer relationship management to increase revenue. THE BSkyB GROWTH STORY The BSkyB growth in the UK, how to establish an internal (or organic) growth, rather than rely on the acquisition of a typical example.A few years ago, when the position of the company for their own, seems to be a fairly ambitious business goals. The goal is to home users reached 100,000 in the UK. British Sky Broadcasting to achieve this goal earlier than expected, which is a key reason why, despite the recent economic downturn, they are still able to enjoy the continued growth of revenue and profits.However, the organic growth story in the British Sky Broadcasting is about more than simply adding a lot of new users. The business is able to increase its services to the average spent by each user household. Users at a lower pay-TV users have been persuaded to buy their broadband Internet access has been upgraded to HD and 3D from BSkyBs customers, improve customer loyalty has left the year known as churn percentage. The result of this organic growth strategy seems to be a business that has maintained impressive momentum despite a difficult external environment (e.g. pressure on household spending advertising). THE BEST BUY STORY Best Buy is one of the enterprises to filter through all seven steps, the main consumer electronics, home office supplies, electronics, retail entertainment software and related services. Best Buy as a typical representative of one of the organic growth companies, focusing on business development and innovation since its inception, although the scale is bigger and bigger, but remains efficient small businesses with employees cohesion. A hundred Best Buy stores are like a small company, every morning the manager in charge of the shop the day before the performance data receive 30 different indicators of green, yellow and red mark, all of these indicators and shops The investment margin closely related. Each day, the Regional Manager will manager discuss those yellow (warning) and red (problem) indicators, with the help of the technology under rely on estimates System to achieve a daily feedback and concerns of key data. Best Buy emphasis on stable working environment for employees, in crease employees on the company identity and ownership spirit, at the time Best Buy employees wastage rate than the industry average low of 20%, target more is in the short term is the staff wastage rate control to 50% below the industry average, it is the efforts made à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â€š ¬Ã‚ ¹Ãƒ ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â€š ¬Ã‚ ¹in improving employee satisfaction and enthusiasm, the Best Buy business expansion while still being able to ensure strong execution capability of the entire enterprise. Best Buys stock price in January 1996 was 1.6945 CNdoller, 34.8267 CNdoller in December 2003, eight years, the share price increased 19.55 times the annualized growth rate of about 145%, organic growth enterprise stock investment value. Best Buy organic growth, to determine the success of many traits common organic growth enterprises, such as a streamlined business model, efficient implementation capacity, management closely tracks reflect the results of the data. With organic growth, core growth, knowledge and understanding, many companies realize that only the organic growth is sustainable, have begun efforts to improve the inherent profitability of the center of gravity from epitaxial growth dependent on mergers and acquisitions into existing business development and innovation. GE, Siemens, Schneider Electric, many large-scale multinational enterprises in addition to the common financial indicators in its annual report, also released this indicator of organic growth, reflects the universal recognition and attention of the business community on organic growth. Conclusion Every penny earned by the enterprise are not all the same. Business growth is not the same, either through organic growth and growth by acquisition restructuring and other non-organic way, and the two are not the same. Rely on organic growth with higher gold content, although its growth may be slower, but better quality growth, earnings stability, certainty and more persistent, to give shareholders greater shareholder returns. Secondly, a new perspective view of enterprise valuation. Our valuation to the enterprise, is generally given the higher valuation of the faster growth of the enterprise, the concept of organic growth stresses valuation level not only depends on the growth rate, but also depends on the sources of growth, quality and manner. Often persistent organic growth is better, should have a higher valuation; lot depends on mergers and acquisitions, financing growth, surface high growth rate, but the stability of the persistent poor, low return to shareholders, therefore, no should be given too high a valuation, before we are likely for some low-quality growth to pay too high a price.

A Sociological Perspective Of Structural Functionalism

A Sociological Perspective Of Structural Functionalism The criminal behaviour of Robert Pickton can be examined through the sociological feminist perspective. There are numerous factors throughout Picktons life that could have served significantly towards his deviant behaviour. The feeling of male dominance could have led the man to express his anger and superiority on the opposite sex. As a result, this unacceptable behaviour raises confliction between the two genders; this exemplifies a feminist theory of female oppression. Throughout his youthful year, Pickton may have encountered neglect from a female figure, which could have played an influence on the behaviourism of this serial killer. For example, hostile affection from a mother may have caused Pickton to bottle up his anger to the point where he used criminal acts as a release in his elder years. These later acts could be a mirror reflection to the actions of his mother therefore causing him to avenge his past experiences by murdering as many other women as possible. Taking a look at the Marxist Feminism theory can also serve in sociologically analyzing the behaviour of Robert Pickton. This theory examines the lack of balance in terms of men and women in an economic outlook. Stereotypical roles and class hierarchies divide the two sexes; for example, women are to take on the housewives roles whereas men are more of the working money makers. Pickton may have based his attacks on a lower class level than he assumed himself to be in. He was a farmer who produced and well as distributed food to others, yet due to the fact that many of the women were prostitutes and drug addicts (CBC News), Pickton clearly picked on this class for a reason. Perhaps he felt that this specific target group was helpless, and had a negative effect on the world. The imbalanced regard to class groups may have numbed Picktons feelings of guilt or awareness to the fact that he was murdering countless women uncontrollably. Robert Picktons choice of targeting a specific group o f women, let alone women in general, goes to show the sociological perspective of feminism in this case. Psychological Perspective: Psychoanalysis Thorough psychological analysis of his thinking process, consisting of both his conscious and unconscious mind, can help with focusing on the psychoanalysis of Picktons behaviour. The Id, according to Freud, is driven solely by impulses. In the case of Pickton, the impulse was sexual, seeing as the women he murdered were all sex workers. It is only fair to assume that he resorted to these specific women for a specific reason, to satisfy his needs. His sexual impulses led to his Id satisfying them. There is also a chance that Pickton was experiencing internal conflict which led to the outcomes of his decided behaviour. The Id has no care for reality, or the needs of anyone else, merely its own satisfaction. To continue the analysis of Picktons behaviour, we must now take a look at his ego. Considering an ego develops through experience, it is possible that Picktons uncontrollable urge to kill women was a result from being neglected in his early years by a motherly figure. Being motivated by unconscious conflicts, Picktons ego weakened as his unresolved mental struggle in regards to hatred of an important motherly figure from his youth may have caused his murderous acts. He may have been battling for acceptance or love and lost, hence why afterwards he probably felt in need of retribution against his mothers rejection. The feeling of betrayal or rejection by a female likely outsourced Picktons jealous rage. Picktons super-ego, alike to his ego, can also be seen as weak. This murderers conscious had to have been aware that his acts were wrong and socially unacceptable; he chose to disregard the difference between right and wrong as still act out in a poor manner. Additionally, Picktons sense of childhood rejection may have caused him to lose trust and view the world as an undependably hopeless place. This mistrust has a direct correlation and affect to his social interaction and his personality. His criminal acts were a mean of expressing the unconscious conflicts that have not been resolved. His superegos failure to develop is largely due to his inability to identify with his parental figure as well as lack of internalization of parental and social norms, values and morals. Without a fully developed superego, Pickton was missing his conscience and had no empathy for others. The ids domination of his superego caused it to weaken and easily influence him toward urging violent criminal beh aviour. Freudians would characterize Picktons behaviour by having a weak ego, absent super-ego and a strong id. Anthropologic Perspective: Sociocultural Anthropology Inside on Robert Picktons social life can give us an anthropological insight in terms of his behaviour. Going back a few years, it seems as though Roberts relationships and social interaction were not fully developed. Being rejected in an attempt to build social interactions could definitely have caused Pickton to feel inferior. As this feeling of rejection continued, it developed into anger which he then chose to release through attacking the initial source of it all, women. Due to the womens clear inability to defend themselves, Pickton matured a sense of superiority which built motivation to continue his attacks. Growing up, Pickton may have been exposed to excessive amounts of media violence which may have played a toll on his later behaviour. Media has become one of the most powerful weapons in the world. Since society as a whole is our means of expression, Pickton probably became a victim of conformity. The battle of conformity may seem impossible to conquer; it is a battle that will murder an individuals qualities, and the only way to triumph it is through conscious awareness of its outcome. It is evident that this man is not intact with his conscious, meaning he is either prone to making bad decisions by disregarding their consequences or he was never given taught any better. Examining Picktons targets, female prostitutes, may correlate with his values, morals and also the economic inequalities of women in the society he grew up in. Seeing as his outlook of women was already poor, prostitution may have been another concern of his. Pickton worked on his farm, meaning he performed physical labour in order to earn his living. On the other hand, prostitution in the view of Pickton may have been a career that earned a living off of pleasure rather than pain; this might have been an unfair and morally unacceptable way to earn a living in the eyes of this murderer. From this, the man may have not felt any sympathy for these women, so he decided to indulge his guilt-free attitude in the killing of a specifically characterized group of targets. Hypothesis for Research of a Serial Killer To understand the reason for a serial killers motives, we must investigate the conscious and unconscious mind by taking a look at the id, ego, and superego. This will help to determine the driving principle of the criminal, the pleasure they were seeking, their ability to differentiate between right and wrong, and the power and development of the id, ego and superego. Feminists would examine the perspective of women and their rights within a society, particularly one dominated by men. Social systems, structures and issues in relevance to women will be put to the grand focus. Structural functionalists regard crime as a necessary and constant part of society. In a given society, the majority of people identify, acknowledge and adhere to a shared set of moral guidelines and rules through legal punishment and public offense. Crime is crucial to society because it sets the legal system and develops a shared set of moral guidelines. A drastic increase in criminal behaviour loses peoples trust and cohesion. Yet, unusual decreases in crime sets the impression that people have no individuality or freedom, as well as do not share moral guidelines to differentiate between right and wrong. Therefore, the stability of a crime rate has a direct relation to the health of a society. We must also take a look at the survival of society and how criminals become outcasts to the structural norms. Ones inability to recognize their place in society, creating an uncertain status, may cause them to deviate from what is acceptable socially. When conducting research on a serial killer, one must explore and gain insight on the psychoanalytic, feminist, and functionalist perspectives. The collaboration of these perspectives will allow for a thorough understanding in terms of a criminals urge for multiple killings.

Fermi National Accelerator :: physics proton accelerator

During the early 1950's there was a need for a new large accelerator facility in the United States, therefore a group called MURA (Midwestern Universities Research Association) was formed by the U.S. Atomic Energy Commission specifically to take on this enormous task. By the early 1960's the accelerator research panel had made several recommendations about the accelerator project. The panel reccomended that four things needed to be constructed to get the project under way. What the panel had suggested was that a super high current accelerator be constructed, a proton accelerator of approximately 200 GeV ( this would be Fermilabs original main ring) be constructed, storage rings needed to be constructed and a design study for an approximately 800 GeV machine needed to be formed. On November 21, 1967 President Lyndon Johnson signed a bill allowing the go ahead of the Fermi National Accelerator and by early 1968 congress approved funding to build the laboratory. In 1967 the Fermilab cost $243 million with an additional $120 million in 1983 to complete the Tevatron. The site chosen by the U.S. Atomic Energy Commission was just outside Chicago Illinois in a small town called Weston, Illinois. The first person chosen to take on the complicated task of running the Fermilab was Founding Director Robert R. Wilson, and from the outset Robert committed the laboratory to firm principles of scientific excellence, esthetic beauty, stewardship of the land, fiscal responsibility and equality of opportuniy (Fermi website, http://www.fnal.gov/pub/contact/index.html). What excactly does the Fermilab do you ask? Well in the simplest terms possible the lab studies the tiniest building blocks of matter to learn and understand more about the forces involved in holding them together and the forces that separate them, otherwise known as particle physics. To study these subatomic particles the scientist must smash them together in order to see what comes flying out. One of the most interesting parts about the Fermilab is the immense size of the equipment used to carry out the experiments. The Tevatron is the highest energy particle accelerator in the world. It is located 30 feet below the surface and has a circumference of approximately four miles. The Tevatron uses accelerators that help add energy to the subatomic particles so that they can travel around the four-mile loop 50,000 times a second at a speed of 99.9999 % of light. To help study the collisions there are two collider detectors ( CDF and DZero), each about the size of a four story building.

ph levels Essay -- essays research papers

Introduction: In 1909 S.P.L. Sorensen published a paper in Biochem Z in which he discussed the effect of H1+ ions on the activity of enzymes. In the paper he invented the term pH to describe this effect and defined it as the -log[H1+ ]. In 1924 Sorensen realized that the pH of a solution is a function of the "activity" of the H1+ ion not the concentration and published a second paper on the subject. A better definition would be pH=-log[aH1+ ], where aH1+ denotes the activity of the H1+ ion. The activity of an ion is a function of many variables of which concentration is one. It is unfortunate that chemistry texts use a definition for pH that has been obsolete for over 50 years. Because of the difficulty in accurately measuring the activity of the H1+ ion for most solutions the International Union of Pure and Applied Chemistry (IUPAC) and the National Bureau of Standards (NBS) has defined pH as the reading on a pH meter that has been standardized against standard buffers. The following equation is used to calculate the pH of all solutions: The activity of the H1+ ion is determined as accurately as possible for the standard solutions used. The identity of these solutions vary from one authority to another, but all give the same values of pH to  ± 0.005 pH unit. The historical definition of pH is correct for those solutions that are so dilute and so pure the H1+ ions are not influenced by anything but the solvent molecules (usually water). In most solutions the pH ...

Cheerleading Captain Essay

There are many different opinions out there about cheerleaders, many good, and many bad. Some think of them as the girls standing by the football field, but I think of cheerleading as a symbol of all the spirit that we can share, and a token of appreciation toward the team that’s being cheered on. Cheerleading is such a vital part to many sections of the school. If I, Nina Guenther, am chosen to be a captain for the Burrell High School Junior Varsity squad, I will make sure that everyone has a positive outlook, and the great qualities the squad holds are emphasized.One reason I’d make a great choice for a captain, is that I would be dedicated to the squad, and won’t give up when faced with an obstacle. To me, extra practices, time spent making cheers, organizing stunts, and many of the other things a captain is chosen to do, is not work, but a privilege. These tasks would not bother or frustrate me, because as long as it’d help the girls on my squad, Iâ₠¬â„¢d be happy to do anything to help. I’d handle all obstacles, whether they concern individuals, the squad, a cheer, or a stunt, in an effective way that would help the squad grow.If I were chosen, I’m sure that I could help the squad surpass past years, and I could help every girl on the squad grow and become a better cheerleader. I have a strong belief that the change and growth in others affects you. I remember as I walked into the first tryout practice, last year, how nervous I was. I worked hard throughout that season to sharpen my physical and mental skills. Even though I’m far from perfect, if I continue to learn and get better, then I will influence and persuade others to do better.Growth will not only be seen in the abilities of the squad members, but in their attitudes. If I were a captain, I would make sure that everyone kept a positive outlook and worked harder than ever. Hopefully, by the end of you reading this, you can see how dedicated I am to this squad, and how hard I’ll work to make sure this season is one of the best we’ve ever had. I see a lot of promise in this year, and if I’m chosen as a captain, this squad’s full potential will be realized. Cheerleading, to me, isn’t just about standing on sidelines yelling cheers.It’s about how a group of people can support another group through their spirit. It’s not about bows or matching outfits, either, it’s about how people can come together to achieve something. Finally, it’s not about standing in rows, it’s about how if we can all come together to support something, we can make a difference. It’s about friendship and teamwork, hard work and dedication. Please consider me as a choice for one of the captains for the 2013-2014 cheerleading season on the Burrell High School Junior Varsity Squad. Thank you.

Application of the PRECEDE PROCEED Model to Fit Kids Fit Families FKFF Youth Physical Activity Campaign Essay

Obesity among American youths has become a national epidemic. Both developed and developing nations face a crisis of rising trends of obesity and overweight among adolescent youths (Centers for Disease Control and Prevention, 2004). Approximately 10 % of school children are overweight with US alone reporting 25 % of overweight children while 11 % of them are obese (Centers for Disease Control and Prevention, 2004). Preliminary data from the National Health and Nutrition Survey (NHANES), strong evidence of overeight and obesity is linked to increased mortality and morbidity in United States. Likewise, Houston Department of Health and Human Sciences reports that the prevalence of overweight and obesity among youths of ages 14-18 is 34.4 % compared to the Hispanic youths of 37 % and African American at 23.5 % of similar age group (Centers for Disease Control and Prevention, 2004). As such, the Fit Kids Fit Families has launched a national social marketing to provide awareness of physica l activity as a preventive measure of obesity and overweight. Fit Kids Fit Families group was founded in 2003, purposefully for promoting optimal weight and improving life quality among the African American people. The FKFF has selected activity as the target behaviour with the middle school youths as the target audience. The group mimics the PRECEDE-PROCEED model in several ways to provide physical activity intervention. As such, this paper describes the efforts of the group within the context of PRECEDE-PROCEED model as described by Green and Kreuter (2005). Phase 1: Quality of Life Diagnosis Youths suffer numerous consequences of obesity due to increased overweight and obesity. Polhamus, Dalenius, Thompson, Scanlon, Borland, Smith & Grummer- Strawn, (2003) writes that the excess body calories are converted into fats and finally stored in adipose tissue thus accumulates in the body of the youth. The individual is likely to develop a poor big body due to additional weight that adds more flesh. The children suffering from obesity are at risk of contacting multiple adverse health complications, some of which are fatal. Previous studies observe that high blood pressure while childhood is a weak predictor of premature death; however, high cholesterol had no relationship with early bereavement. Besides, health experts admit that factors causing obesity and high cholesterol were easier to control through exercise and medication. Researchers have identified children as the rapidly growing demographic in the global overweight population. For instance, approximately 31.9 percent of African American youths in have body indices that categorize them as overweight. Also, Polhamus et al. (2003) reports that 12 percent of obese people are likely to suffer from anxiety, impaired social interaction 17 %, and depression 34 %. Phase 2: Epidemiological Diagnosis The challenge of overweight and obesity epidemic is not limited to concerns about weight and bulk. According to Polhamus et al. (2003), 7 % of cases of obesity have resulted into disabilities through physiologic and psychological points of view. The increased waist to hip girth ratio is linked to increased risk of hyperlipidemia, cardiovascular disease, diabetes and hypertension. Likewise, obesity and overweight has been related to elevated risk of cancer, sleep apnea, musculoskeletal disorders, gallbladder disease, diverticulitis, and intracranial hypertension. Research shows that the prevalence of obesity among American youths has increased from 5 % to 12.4 % in this time period and the age group of 14 – 18 years it has increased from 6.4 % to 17 % (CDC, 2009). From the viewpoint of health, 20 % of youths have been reported to exhibit clinical obesity and overweight characteristics. Phase 3: Behavioural and Environmental Diagnosis In December 2014, NHANES provided FKFF with summary of current data to assist them narrow to the target behaviour and audience for social marketing intervention. Therefore, FKFF decided to prevent obesity among youths that were segmented into pre-school, middle school, elementary school, and high school. Since obesity has numerous environmental and behavioural determinants and because appropriate interventions may differ between the groups, it was significant to narrow the focus. Data presented by NHANES provides that 15.3 % of pre-school, 13.9 % of elementary school, 22.8% of middle school and 13.6% of high school youths are either slightly overweight or overweight. Also, 12.5 % of pre-school, 15.9 % of elementary school, 3.2 % of middle school and 10.5 % of high school youths are extremely overweight or overweight Polhamus et al. (2003) reports. Because the FKFF was aware that they would be using social marketing for obesity prevention, the information concerning developmental and cognitive characteristics of every age group assisted in narrowing to the high school as the target group.Further, FKFF chose physical activity as the target behaviour. The potential behavioural objectives were based on the objects set by health People 2010 related to physical activity. According to Health people 2010, national behavioural objectives of physical activity were to increase the youth proportion that participates in moderate physical activity for at least 30 minutes, 3-5 times a week. Secondly, it aimed to increase the proportion of youths engaging in vigorous physical activity that promotes cardiorespiratory fitness 4-5 times a week for 20 minutes per occasion. Lastly, Healthy People 2010 supports the increase in proportion of adolescent that participate in daily school physical education. The FKFF underwent formal environmental diagnosis in where the community researchers collected data to determine places youth say they participate in physical activity. Phase 4: Educational Diagnosis Green et al. (2005) described that enabling factors, predisposing factors, and reinforcing factors are the three major broad categories of factors influencing health behavior. The predisposing factors include motivation, desire for competition, parents and peers. Likewise, the barriers to physical activity included poor body image and desire not to mess up makeup hair. The influencing enabling factors included the availability of facilities and the opportunity to showcase talent while barriers of enabling factors were homework and V and computer games. Lastly, influencers of the reinforcing factors were active people on TV and peers while the barriers included self-concept and poor body image. Phase 5 & 6: Policy and Administration Diagnosis and Implementation The goal of intervention alignment is to try and fit the components of intervention program with various micro and macro-ecological levels of community. The key terms in this PRECEDE-PROCEED model are mapping. Matching, pooling, and patching where the ecological levels are matched to intervention components, where evidence is lacking, interventions that show promise are patched to fill the gaps, practice-based intervention programs are mapped to health problem determinants and evidence-based intervention are pooled and reviewed (Polhamus, Dalenius, Thompson, Scanlon, Borland, Smith & Grummer- Strawn, 2003). Therefore, the FKFF pooled and reviewed numerously existing physical intervention programs. The administrative assessment includes resource assessment needed to implement the program, incorporating timeline developmental and budget. FKFF personnel reviewed the steps of community –based prevention marketing and communicated time involved in the development of evidence-based intervention. Likewise, the committee prepared a one-year budget with consultation from the healthy people department. The appraisal of the organization implementing the program highlighted the commitment of FKFF consistency in obesity intervention program. The scorecard pilot program of FKFF is in the beginning stages of implementation. The members of the group continue to actively recruit members who will in turn provide incentives for youth to participate in physical activity through the reduced cost programs. www.fkff.com has been developed to provide information to the youth. Also, the local radio network has ben contacted for media coverage of the program. Finally, YMCA locations are set for free in the country to promote cool, fun opportunities for youths to be active. Recently, FKFF staffed fresh graduates from universities to provide a cool appearance and direct the youth fun and creative activities as well as providing ideas on creating fun without sports equipment. The programs for local events are underway with the recreation and parks department commencing the summer scorecard with youth beach run. Phases 7, 8, & 9—Process, Impact, and Outcome Evaluation The quantitative component of the evaluation seeks to provide answers for number of youths recruited, website hits, and youths registered, local events, and youths that participated in the grand finale. The group designed impact evaluation to determine if the behavioural objectives set are being met and will consist of the qualitative component. Impact evaluation addresses the level of a moderate increase in moderate and vigorous physical activity among the youths. Likewise, it will determine the level of physical education among the youths. This provides the achievements of health objective through quantitative measures. This provides answers for decrease or increase of risk for overweight among the youths. The baseline data obtained from the Healthy People 2010 will be used to conduct a follow-up on particular youths for the program.ConclusionThe PRECEDE-PROCEED model adopted by Fit Kids Families First in designing the obesity prevention intervention is beneficial for summarizing t he work done and insert what might have been done within the PRECEDE-PROCEED model framework. In particular, the explicit priority and objective setting was an essential proponent of the model. The model further assisted in determining the facets of the program evaluation. References Centers for Disease Control and Prevention. (2004). Obesity campaign overview. Retrieved April 16, 2006, from http://www.cdc.gov/youthcampaign/overview.htm.Green, L.W., & Kreuter, M.W. (2005). Health program planning: An educational and ecological approach (4Th ed.). New York: McGraw-Hill. Polhamus, B., Dalenius, K., Thompson, D., Scanlon, K., Borland, E., Smith, B., & Grummer- Strawn, L. (2003). Pediatric Nutrition Surveillance 2001 Report. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention. Retrieved March 2004 from http://www.cdc.gov/nccdphp/dnpa/pdf/2001_ped_nutrition_report.pdf. Source document

Aurora Biosciences Corporation

This is one of those picket and shovel companies in the Biotechnology sector. ABSC designs and develops drug discovery technologies and services. Aurora Biosciences is developing a system using fluorescent assay technologies and ultra-high-throughput screening systems (UHTSS) to allow researchers to overcome many limitations of traditional drug discovery processes. Aurora's functional genomics technology can successfully analyze over half a billion discrete cells derived from 20 million independent GenomeScreen(TM) clones in one day. It's GenomeScreen(TM) technology acts as a search engine to rapidly scan the genome of living, human cells to find genes associated with specified diseases or physiological processes. ABSC has technology capable of searching through expansive libraries of compounds to identify those that might lead to new medicines. This enables Aurora to rapidly identify commercially relevant genes, and to directly develop screens for drug discovery, faster and more efficiently than existing methods. To date, Aurora has filed for patent protection on over 100 previously unknown gene sequences, including their use for compound screening, human diagnostics and drug discovery. ge ·nome – set of chromosomes: the full complement of genetic information that an individual organism inherits from its parents, especially the set of chromosomes and the genes they carry. A genome is the complete collection of an organism's genetic material. The human genome is made of about 50,000 to 100,000 genes located on the 23 pairs of chromosomes in a human cell. A single human chromosome may contain more than 250 million DNA base pairs, and it is estimated that the entire human genome consists of about 3 billion base pairs. Genetic information is found in each cell of the body, encoded in the chemical deoxyribonucleic acid (DNA). The ultimate goal of genomic mapping and sequencing is to associate specific human traits and inherited diseases with genes at locations on the chromosomes. The successful completion of the genome project will provide a better understanding of the organization of human genes and chromosomes. It promises to revolutionize both therapeutic and preventive medicine by providing insights into the basic biochemical processes that cause many Human diseases. Celera (CRA) will soon reveal the sequence of the genome. When completed it will steer to a new great scientific challenge. The big commercial challenge after the completion of the genome will be to understand the function of the genes identified. (This market will be colossal) Aurora stands at the crossroads of this challenge by conducting the gene discovery while at the same time assigning function information to the genes. With their GenomeScreen technology, they're in the business of discovering what genes actually do. So a challenge to sequence-based patents would likely heat up demand for Aurora's technology. (Ok, it gets complicated here so just bare with me) Currently, about 20% of discovery programs are based on genomics. In fact, it has been predicted that virtually all new discovery programs will be genomics based in a few years. A major challenge for the pharmaceutical industry is to determine which of these â€Å"targets† is significant from the drug discovery perspective (meaning $$$). To do this, companies must assign functions to the targets (what it does). Once the target has been identified, you still have to build a screen to find drugs that affect the target, a process which takes up to a year. Aurora's Genomics and Molecular Biology division has developed a technology to overcome these challenges. The value that Aurora brings to this process is added at all stages, from gene identification to target validation to screening compounds to the compounds themselves. In other words, it does important (cool) stuff that makes the company the good old American dollar bill. Revenue in 1999 was 90% higher than in 1998. Aurora has grown from $2 million in revenue in 1996 to $50 million in revenue in 1999, compared to revenue of $26.5 million and a net loss of $18.7 million, or $1.14 per share, for the year ended December 31, 1998. This year ABSC is expected to make $.19 and $.34 in 2001. Last year ABSC made $.01 per share, its EPS growth is expected to be 1750% this year and 82.43% in 2001. From three months ago its earnings have been raised 11.7% for 2000 and 21.4% for 2001. In the past four quarters is has beat expectations by between 18.75% and 54.55%. It is estimated that it†s growth for the next five years will be around 50%. ABSC has a proprietary enabling technology, agreements with almost every major pharma co., forecast profitability, high growth, strong management team, track record of exceeding earnings forecast, growth industry, small float leading to great price elasticity, and one positive press release after another and most importantly an explosive market. The future of this company is very bright. This sector is very volatile, this is a long term hold. The price hit a high of $140 a few months and has now dropped to $31 7/8. The reason for the drop was due to President Clinton†s comments concerning the Human Genome. Those comments do not affect ABSC, but because the shareholders did not know what Aurora Biosciences does they sold when Clinton said something negative about genomics. He said that when the Human Genome was decoded it would have to be shared. ABSC benefits from genome, it does not sell it. Current customers include American Home Products, Becton Dickinson, Bristol-Myers Squibb Company, Clontech Laboratories, Inc., Cystic Fibrosis Foundation, Cytovia, Inc., Eli Lilly and Company, Exelixis Pharmaceuticals, F. Hoffmann- LaRoche Ltd., Genentech, Inc., Glaxo Wellcome, Merck & Co., Inc., National Cancer Institute, Pfizer, Inc., Pharmacia & Upjohn, Inc. and Warner-Lambert Disclaimer: (its really good and it took me a lot of time to phrase it just right, so please read it) I know that the future growth might sound too good to be true and it might actually. And remember these are only ESTIMATES and no matter how conservative I make them sound the company might not fulfill them. This is not an investment advisory service, it is recommended that you consult with a licensed financial advisor before making any investment decisions. The information herein should not be construed as an offer to buy or sell securities. The information is taken from sources thought to be accurate but there is no guarantee. All due diligence should be done by the reader or their financial advisor.

Principles of Marketing Essay

   (Distance Learning) Semester Course Leader Office Location Telephone E-mail Consultation Hours : February 2014 : Normaziah Che Musa : FBIT, UNITAR International University, Level 12, Wing A, Tierra Crest, Jalan SS3/6, Kelana Jaya, 47301 Petaling Jaya, Selangor DE. : 03- 7627 7265 : normaziah@unitar.my : Wednesday: 9.00 am – 11.00 am & 3.00 pm – 5.00 pm or By Appointment Course Synopsis This course is designed to introduce students to marketing principles and practices. Emphasis will be placed on marketing in the context of the firm and society. The course content includes a study of the relationship between marketing and society, nature and functions of marketing, marketing management processes, marketing tools, the markets, and the consumers. Course Objectives The main goal of the course is to provide an overview of the basic principles underlying modern marketing theory and practice. It will provide participants with an understanding of the analysis that is necessary for taking marketing decisions, and the wide range of factors (and interactions of those factors) that need to be considered in the design of a marketing program. Students should come away with this course with an understanding of the marketing system and its role within the Malaysian economy and within an individual firm by studying how products and services are planned, priced, promoted, and distributed in order to satisfy consumers’ wants. Learning Outcomes Upon completion of the course, students should be able to: ï‚ · define and apply knowledge of the key marketing concepts. ï‚ · explain how marketing decisions are influenced by environment, trends and developments. ï‚ · discuss the factors influencing consumer behavior. ï‚ · discuss the ways in which product, pricing, place (distribution), and promotion affect marketing . ï‚ · write a simple marketing plan. Required Materials ï‚ · Kotler, P. & Armstrong, G. (2012), Principles of Marketing, 14th Edition, Pearson. Optional/Additional Materials ï‚ · ï‚ · Nor Khalidah Abu and Yusniza Kamarulzaman (2013). Oxford Revision Series: Principles of Marketing, (2nd ed), Oxford University Press, Shah Alam. Lamb, C.W., Hair, J.F. & McDaniel, C. (2012). Essentials of Marketing, 7th ed., South-Western CENGAGAE Learning, USA. Course Assessment Coursework (Assignments/ Group Project) : 40% Forums Final Examination : : 10% 50% Total 100% Course Requirements & Policies ï‚ · Attendance Attendance will be taken. Students are expected to turn up to class on time as to avoid disturbances and being late for participating in the class discussions. Attendance policy will be based on policies stated in the university’s Academic Regulation. ï‚ · Class Participation Students are encouraged to participate as much of the learning will come from discussion during class. It is expected that you switch off your hand phone! â€Å"SMSing† is totally prohibited! During class, you may be required to join as participants in marketing research projects. Please dress decently and appropriately (according to university’s dress codes) when attending classes. ï‚ · Group projects & Assignments There will be group projects and assignments. For group project, work together with your group members and at the end of the project your group members will assess your contribution to the project. You are expected to do a group presentation before submission of written copy during the semester. Assignments will be uploaded in UNIEC. In class assignments must be submitted on the specified date otherwise you may be penalized for late submission. If you encounter any problem to submit assignments on the specific date, you are required to inform the lecturer within 2 days of the specified date. For any type written assignments given, the format of the paper should be as follows: ï‚ § A cover page with your details – Name, Student ID and Sections ( as registered in CMS) ï‚ § Font: Time New Roman , size 12 with 1.5 spacing ï‚ § Include a reference page for every assignment that you submitted. ï‚ · Forums Students are required to participate in ALL 3 forums posted by the Course Leader and marks will be assigned based on the quality of the discussion. ï‚ · Accessing/ Checking UNIEC Virtual It is utmost important for students to access and check their UNIEC Virtual for any updates and information pertaining to the course regularly throughout the semester. Ignorance is NO EXCUSE. Examination Format Final examination will be a three hours-examination. The exam will evaluate your level of understanding and knowledge acquired in this course. The question formats may consist of multiple choice, true-false, short essays, and case-based problems. Week Topics Covered Overview 1 2 3 4 Topic 1: Marketing: Managing Profitable Customer Relationship Topic 2: The Marketing Environment and the Marketing Information Topic 3: Consumer Markets and Consumer Buyer Behavior Topics/Activities Remarks/ Deadlines Introduction. Class activities: – Getting to know. – Overview of course plan. Marketing: Managing Profitable Customer Relationship ï‚ · Definitions of marketing ï‚ · Basic concepts of marketing ï‚ · Evolutions of marketing ï‚ · Relationship marketing ï‚ · Marketing strategy and the marketing mix ï‚ · Marketing Challenges in the future Read: ï‚ · Kotler: Chapter 1 ï‚ · Harley-Davidson case. Chapter preview p158. Class activities: ï‚ · Discuss reading materials Topic 1 ï‚ · Discuss Harley Davidson exercise. The Marketing Environment and Marketing Information ï‚ · Company’s Microenvironments ï‚ · Company’s Macroenvironments ï‚ · Marketing research process Read: Forum 1 ï‚ · Kotler: Chapter 3 & 4 ï‚ · Real Marketing 4.2 ‘Tracking consumers on the Web: Smart targeting or a little creepy’. p 151 Class activities: ï‚ · Discuss reading materials Topic 2 ï‚ · Discuss ‘Prius: Leading a Wave of Hybrids’ case Consumer Markets and Business Market ï‚ § Consumer Buying Behavior ï‚ § Consumer Decision-making Process ï‚ § Factors Affecting Consumer Buying Behavior ï‚ § The Organizational Market ï‚ § The Organizational Buying Process ï‚ § Factors Affecting Organizational Buying Behavior Read: ï‚ · Kotler: Chapter 5 & 6 ï‚ · Real Marketing 5.2 ‘Lexus: Delighting Customers After the Sale to Keep Them Coming Back’, p 180. ï‚ · Real Marketing 6.2 ‘International Marketing Manners: When in Rome, Do as the Romans Do’, p 203. Class activities: ï‚ · ï‚ · 5 Topic 4: Creating Value To Target Customers Discuss reading materials Topic 3 Discuss ‘Arabic Blackberry: Adapting to the language of the market’ Creating Value To Target Customers ï‚ · Market Segmentation Bases ï‚ · Market Targeting ï‚ · Differentiation and Positioning Read: ï‚ · Kotler: Chapter 7 ï‚ · Real Marketing 7.2 ‘Dunkin’ Donuts: Positioning for the Average Joe’ p 235. Class activities: ï‚ · Discuss reading materials Topic 4 Product ï‚ · Levels & classifications of product ï‚ · New product development ï‚ · Product life cycle stages ï‚ · Product & service decisions ï‚ · Service marketing 6 Topic 5: Product & Services Read: ï‚ · Kotler: Chapter 8 & 9 ï‚ · Chapter preview ‘Customer-Driven Marketing Strategy’, p 214. ï‚ · Chapter preview ‘New Product Development’, p 280. Industry Linkages: Submit Group Assignment 1 Class activities: ï‚ · Discuss reading materials Topic 5 ï‚ · Discuss ‘Britvic: Creating a brand flavor’ case, p 278. Product ï‚ · Levels & classifications of product ï‚ · New product development ï‚ · Product life cycle stages ï‚ · Product & service decisions ï‚ · Service marketing 7 Topic 5: Product & Services Read: ï‚ · Kotler: Chapter 8 & 9 ï‚ · Chapter preview ‘Customer-Driven Marketing Strategy’, p 214. ï‚ · Chapter preview ‘New Product Development’, p 280. Class activities: ï‚ · Discuss reading materials Topic 5 ï‚ · Discuss ‘Britvic: Creating a brand flavor’ case, p 278. 8 9 MID SEMESTER BREAK Topic 6: Pricing Pricing ï‚ · Objective of Pricing ï‚ · Factors influencing price ï‚ · Pricing strategies and tactics Forum 2 ï‚ · Special pricing issues Read: ï‚ · Kotler: Chapter 10 & 11 ï‚ · Real Marketing 10.0 ‘Ryanair: Pricing low and Proud of it’, p 318. ï‚ · Real Marketing 10.2 ‘Pricing high and Proud of it’, p 325. ï‚ · Real marketing 11.1 ‘Pricing Dishonesty?’, p 342 10 Topic 7: Place Class activities: ï‚ · Discuss reading materials Topic 6 ï‚ · Exercise Price Place ï‚ · Marketing channel ï‚ · The importance of intermediaries ï‚ · Functions and activities of marketing channel member ï‚ · Channel Design Decisions ï‚ · Marketing Logistics and Supply Chain Management ï‚ · The role of wholesaling ï‚ · Different types of wholesaler ï‚ · The role of retailing ï‚ · Different types of retail operations Forum 3 Read: ï‚ · Kotler: Chapter 12 & 13 ï‚ · Chapter preview ‘Marketing Channels’, p 360. ï‚ · Real Marketing 12.1 ‘Netflix: Disintermediator or disimtermediated?’ p 372 11 12 Topic 8: Promotion Topic 8: Promotion Class activities: ï‚ · Discuss reading materials Topic 7 ï‚ · Discuss ‘Zara: The Technology Giant of the fashion world†, p 390. Promotion ï‚ · Promotion Mix – Advertising, Public Relations, Personal Selling, Sales Promotion, Direct & Online Marketing ï‚ · Integrated Marketing Communications ï‚ · Marketing Communication Process ï‚ · Shaping the Overall Promotion Mix Read: ï‚ · Kotler: Chapter 14 – 17 ï‚ · Real Marketing 15.2 ‘The Super bowl: the Mother of All Advertising Events – But is it worth it?’ p 469. ï‚ · Real Marketing 17.2 ‘Online Social Networks: Targeting Niches of Like-Minded People’, p 538. Class activities: – Discuss reading materials Topic 8 Promotion ï‚ · Promotion Mix Presentation of Group Advertising, Public Relations, Personal Selling, Sales Promotion, Direct & Online Marketing Integrated Marketing Communications Marketing Communication Process Shaping the Overall Promotion Mix – ï‚ · ï‚ · ï‚ · Assignment 2 Read: ï‚ · Kotler: Chapter 14 – 17 ï‚ · Real Marketing 15.2 ‘The Super bowl: the Mother of All Advertising Events – But is it worth it?’ p 469. ï‚ · Real Marketing 17.2 ‘Online Social Networks: Targeting Niches of Like-Minded People’, p 538. Class activities: – Discuss reading materials Topic 8 Global Marketing ï‚ · Global Market Entry Strategies 13 Topic 9: Global Marketing 14 Revision Self study 15 Revision Self study 16 Read: ï‚ · Kotler: Chapter 19 ï‚ · Real Marketing 19.1 ‘Oreos and milk, Chinese Style’, p 594 ï‚ · Real Marketing 19.2 ‘Watch your language’, p 597 FINAL EXAMINATION WEEK Note: Course leader has the right to make amendments to the course plan as deemed necessary.